Knowledge

strategic brand consulting + creative

We build brands with character. No timid wallflowers here. Because we firmly believe that in today’s marketplace - “Safe is dangerous”. And likewise, “Dangerous is safe.”

We maintain that “Everything matters”. By this, we mean that every touchpoint with a consumer is a splendid opportunity to create a brilliant impression.

We also adhere to the philosophy that marketing is not a department, but a mindset. Many operational decisions within an enterprise have dramatic marketing implications for the organization.

These beliefs (and a few more) guide our work. Most of the time.

And then sometimes we need to break our own rules.

We do whatever it takes to create uniquely different, and prosperous brands for our clients.

We create brands that sell. And in the process we often turn companies around.

We revitalize existing brands. And bring new brands to life.

We do the unexpected. We break patterns. The result: brands that are sought out. Brands that defy categories. Brands that lead.

We are defined more by our results than by what we do. We don’t have a standard list of deliverables for our clients. Yes, we do branding, marketing, naming, label design, package design, collateral, web sites, events. But our impact goes beyond any one of these. Simply put, we will do whatever it takes to get your brand noticed.

We will challenge you. We will push you out of your comfort zone. But work with us and we will also take your brand to a place where it will stand out. Where it will be talked about, and purchased.

Bright. Perceptive. Unconventional. Passionate.

The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client.

Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.

Grace Partridge leads our Graphic Design and Art Direction endeavours. Creative (and curious) to the core, Grace studied Design at Emily Carr University, and Fine Arts at the University of Calgary. Her design career brought her to the Netherlands and San Francisco before finally returning to Vancouver. Her work has garnered major design awards and has delighted audiences across both North America and Europe. Better yet, several book covers she designed rose to bestseller status. So much for the old saying.

Our clients are courageous. Open-minded. Results-driven. Entrepreneurial.

Most of our clients are in luxury consumer packaged goods categories.

Many have come to us with excellent products that few knew existed. Others have teamed up with Brandever in order to either rejuvenate or reinvent their established brands.

Most often, our mandate is to inspire consumers to try these products, be enchanted by them, and encourage repeat purchasing behaviour. We bring these products to life.

We are extremely proud of the long lasting relationships we build with our clients.