We build brands with character. No timid wallflowers here. Because we firmly believe that in today’s marketplace - “Safe is dangerous”. And likewise, “Dangerous is safe.”
We maintain that “Everything matters”. By this, we mean that every touchpoint with a consumer is a splendid opportunity to create a brilliant impression.
We also adhere to the philosophy that marketing is not a department, but a mindset. Many operational decisions within an enterprise have dramatic marketing implications for the organization.
These beliefs (and a few more) guide our work. Most of the time.
And then sometimes we need to break our own rules.
We do whatever it takes to create uniquely different, and prosperous brands for our clients.
We create brands that sell. And in the process we often turn companies around.
We revitalize existing brands. And bring new brands to life.
We do the unexpected. We break patterns. The result: brands that are sought out. Brands that defy categories. Brands that lead.
We are defined more by our results than by what we do. We don’t have a standard list of deliverables for our clients. Yes, we do branding, marketing, naming, label design, package design, collateral, web sites, events. But our impact goes beyond any one of these. Simply put, we will do whatever it takes to get your brand noticed.
We will challenge you. We will push you out of your comfort zone. But work with us and we will also take your brand to a place where it will stand out. Where it will be talked about, and purchased.
Bright. Perceptive. Unconventional. Passionate.
The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client.
Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.
Grace Partridge leads our Graphic Design and Art Direction endeavours. Creative (and curious) to the core, Grace studied Design at Emily Carr University, and Fine Arts at the University of Calgary. Her design career brought her to the Netherlands and San Francisco before finally returning to Vancouver. Her work has garnered major design awards and has delighted audiences across both North America and Europe. Better yet, several book covers she designed rose to bestseller status. So much for the old saying.
Our clients are courageous. Open-minded. Results-driven. Entrepreneurial.
Most of our clients are in luxury consumer packaged goods categories.
Many have come to us with excellent products that few knew existed. Others have teamed up with Brandever in order to either rejuvenate or reinvent their established brands.
Most often, our mandate is to inspire consumers to try these products, be enchanted by them, and encourage repeat purchasing behaviour. We bring these products to life.
We are extremely proud of the long lasting relationships we build with our clients.
Hard Row to Hoe: Shameless Hussy
Lipstick on the label, not on the collarstrategy/ design/ packaging
Red Rooster: The Coop
A chicken who just wants to cross the road without having its motives questioned.strategy/ design/ packaging
Jaw Drop Coolers
Sucking, Biting, Licking, Puckering Refreshmentsnaming / packaging / identity / collateral
Lost & Found Chocolates
A long lost, treasured source of ultra premium Cacao Trees is rediscovered in the remote mountains of Peru.strategy / naming / packaging
Blasted Church Vineyards
Celebrating the true story of a mining camp church that was moved with the help of a few dynamite sticks.naming / packaging / identity / website / collateral
Poplar Grove Winery
The iconic wine of the Okanagan Valley.naming / packaging / identity / collateral
Moon Curser Vineyards
Gold-rush era smugglers would swear at the moon for lighting up their clandestine border crossings.naming / packaging / identity / website / collateral
Jules & Kent
Everyone knows that Vespas trump Italian chefs on pasta sauce jars. ¿Cómo se dice "duh" en italiano?packaging / identity / collateral
San Francisco Museum of Modern Art
Brandever was honoured to have 20 of our brand designs on display at the SFMOMA in 2011.recognition / exhibit
Laughing Stock Vineyards
Two successful Financial Wizards open a winery.naming / packaging / identity / website
Scan the QR Code on this wine, and see how the chalk board label was beautifully handcrafted.naming / packaging / identity / website
Concha Y Toro seduces North America with a tall, dark & handsome wine.Naming / Packaging / Strategy
Foreign Affair Winery
An overseas assignment in Italy kindles a passionate new relationship. The seductress follows him home to the Niagara Peninsulanaming / packaging / identity / website
Things get ugly when (other) fruits speak their mind about cherries...naming / packaging / identity / website
Hard Row To Hoe Vineyards
Lake Chelan area once had a mining camp on one side of the lake, and a brothel on the other side. Can you imagine the boat traffic?naming / packaging / identity / collateral
8th Generation Vineyard
Seven generations have preceded them. Now the Schales family continue the legacy with a bold new brand aesthetic that honours their place in history.naming / packaging / identity / website
Small Talk Vineyards
Dinner conversations will never be the same!naming / packaging / identity / collateral
Trespassing bears are a common occurrence in wine country. But a bear that is willing to dance for a few grapes is a bona fide rarity.naming / packaging
Dirty Laundry Vineyard
True story: Chinese laundry storefront. Bordello upstairs. Ahem, "Have your pants pressed while you mate".naming / packaging / identity
When masterpiece describes the vineyard, the wine, and the art collection.packaging / identity
Newfoundland and rum are synonymous with one another. It was only a matter of time until a rum carried the Newfoundland name.naming / packaging / identity / website
Organized Crime Winery
A bitter feud between two Mennonite congregations results in a organ-ized crime.naming / packaging / identity / website