We build brands with character. No timid wallflowers here. Because we firmly believe that in today’s marketplace - “Safe is dangerous”. And likewise, “Dangerous is safe.”
We maintain that “Everything matters”. By this, we mean that every touchpoint with a consumer is a splendid opportunity to create a brilliant impression.
We also adhere to the philosophy that marketing is not a department, but a mindset. Many operational decisions within an enterprise have dramatic marketing implications for the organization.
These beliefs (and a few more) guide our work. Most of the time.
And then sometimes we need to break our own rules.
We do whatever it takes to create uniquely different, and prosperous brands for our clients.
We create brands that sell. And in the process we often turn companies around.
We revitalize existing brands. And bring new brands to life.
We do the unexpected. We break patterns. The result: brands that are sought out. Brands that defy categories. Brands that lead.
We are defined more by our results than by what we do. We don’t have a standard list of deliverables for our clients. Yes, we do branding, marketing, naming, label design, package design, collateral, web sites, events. But our impact goes beyond any one of these. Simply put, we will do whatever it takes to get your brand noticed.
We will challenge you. We will push you out of your comfort zone. But work with us and we will also take your brand to a place where it will stand out. Where it will be talked about, and purchased.
Bright. Perceptive. Unconventional. Passionate.
The Brandever team is a collective including business strategists, designers, writers, artists and photographers, that brings a wide range of expertise and experience to each client.
Brandever is led by Bernie Hadley-Beauregard. Bernie started Brandever after building a career with a number of successful high end Pacific Northwest consumer packaged goods brands including Purdy’s Chocolates, Starbucks Coffee and Granville Island Brewing. Bernie’s talent is in seeing things the way others don’t, in turning things upside down, but always with a keen eye on the end goal – to create highly successful brands and businesses for his clients. Bernie has a Masters of Business Administration from McGill University where he specialized in Marketing and International Business and a B.A. in Administration from The University of Western Ontario.
Laurie Millotte champions our Graphic Design and Art Direction endeavours. Originally from France, Laurie studied at the highly regarded École Estienne Design School in Paris. Laurie has a passion for typography, and for highly effective design. She has a slew of international packaging design awards to her name.
Our clients are courageous. Open-minded. Results-driven. Entrepreneurial.
Most of our clients are in luxury consumer packaged goods categories.
Many have come to us with excellent products that few knew existed. Others have teamed up with Brandever in order to either rejuvenate or reinvent their established brands.
Most often, our mandate is to inspire consumers to try these products, be enchanted by them, and encourage repeat purchasing behaviour. We bring these products to life.
We are extremely proud of the long lasting relationships we build with our clients.
Jaw Drop Coolers
Sucking, Biting, Licking, Puckering Refreshmentsnaming / packaging / identity / collateral
Small Talk Vineyards
Dinner conversations will never be the same!naming / packaging / identity / collateral
Trespassing bears are a common occurrence in wine country. But a bear that is willing to dance for a few grapes is a bona fide rarity.naming / packaging
Poplar Grove Winery
The iconic wine of the Okanagan Valley.naming / packaging / identity / collateral
San Francisco Museum of Modern Art
Brandever was honoured to have 20 of our brand designs on display at the SFMOMA in 2011.recognition / exhibit
Blasted Church Vineyards
Celebrating the true story of a mining camp church that was moved with the help of a few dynamite sticks.naming / packaging / identity / website / collateral
Truffle Pig Chocolates
Hagensborg Chocolates wished to invigorate their Truffle Pig chocolate line up. Pigs have flown ever since!naming / packaging / website / collateral
Moon Curser Vineyards
Gold-rush era smugglers would swear at the moon for lighting up their clandestine border crossings.naming / packaging / identity / website / collateral
Australia's Heartland Winery had a special stash of wine that they wished to provide to some very likeminded clients.naming / packaging
Unconventional Wisdom Vineyards
Dedicated to the memory of a free thinking Matriarch. Catherine would have been mightily proud to see these spirited wines come to life.naming / packaging / identity / website
Dirty Laundry Vineyard
True story: Chinese laundry storefront. Bordello upstairs. Ahem, "Have your pants pressed while you mate".naming / packaging / identity
Naramata Bench Wineries Association
An iconic wine growing region differentiates itself with a most unique and spirited marketing campaign.identity / collateral
Things get ugly when (other) fruits speak their mind about cherries...naming / packaging / identity / website
The adventurous and gratifying pursuit of this fine wine, as told on the bottle itself.naming / packaging
8th Generation Vineyard
Seven generations have preceded them. Now the Schales family continue the legacy with a bold new brand aesthetic that honours their place in history.naming / packaging / identity / website
Megalomaniac Statement Series
The Megalomaniac goes big-or-go-home with his new wine collection.naming / packaging
Newfoundland and rum are synonymous with one another. It was only a matter of time until a rum carried the Newfoundland name.naming / packaging / identity / website
A bunch of great mouths come together for a common passion. That doesn't read right, does it ?!naming / identity
Blasted Church Vineyards - Revered Series
On occasion, Blasted Church Vineyards is blessed with wines of a higher calling. Introducing the Revered Series...naming / packaging / identity / website / collateral
Scan the QR Code on this wine, and see how the chalk board label was beautifully handcrafted.naming / packaging / identity / website
Could it possibly get any better than this !naming / packaging / identity / collateral
Elephant Island Orchard Wines
Fresh. Flavourful. Thoroughly unique. A cornucopia of innovative wine flavours.Naming / Packaging / Identity / Website
A fresh approach to Apple Cider packaging. Highly differentiated, lighthearted and fun.identity / packaging
An innovative store concept where every bottle is a winnernaming / identity / collateral
Foreign Affair Winery
An overseas assignment in Italy kindles a passionate new relationship. The seductress follows him home to the Niagara Peninsulanaming / packaging / identity / website
Laughing Stock Vineyards
Two successful Financial Wizards open a winery.naming / packaging / identity / website
Hard Row To Hoe Vineyards
Lake Chelan area once had a mining camp on one side of the lake, and a brothel on the other side. Can you imagine the boat traffic?naming / packaging / identity / collateral
It takes a stubborn fool to persevere over the finicky Pinot Noir grape.naming / packaging
Organized Crime Winery
A bitter feud between two Mennonite congregations results in a organ-ized crime.naming / packaging / identity / website
Traveling up the steep switchbacks towards Hess Winery is hair-raising and not for the faint of heart. Yet the wine and the art collection at the very top is so worthwhile. This is a stimulating wine and art expedition that had to be told.packaging
Okay - we'll admit it ... we really do love awards. As such, we have entered our fair share of competitions, and have won accordingly.recognition / competition
Stage Left Cellars
No shoulda, woulda, coulda for these smart entrepreneurs. They are already living their exit strategy in Paso Robles, California.naming / packaging / identity
When masterpiece describes the vineyard, the wine, and the art collection.packaging / identity
Worker Bee Honey
An ode to the common worker bee (who happens to make spectacular honeys).naming / packaging / identity
Fort Wine Co.
A celebration of local produce, and small batch fruit wine making. Inspired by branded wooden fruit crates of yesteryear.naming / packaging / identity