Don't judge a wine by its label
WE Vancouver, July 12, 2012, by Kurtis Kolt
Street-wise + Wine Savvy Kurtis Kolt acknowledges that serious wines can indeed have alluring packaging. Read more.
Blasted Church is "Different"
John Schreiner on Wine, June 7, 2012, by John Schreiner
BC Wine Critic John Schreiner appreciates the quality of Blasted Church wines, as well as the thought that went into designing their brand (article link).
Nagging Doubt Wines - a creative new BC label
John Schreiner on Wine, February 12, 2012, by John Schreiner
One of Canada's premier wine scribes, John Schreiner, reviews Nagging Doubt wine, from both inside and outside the bottle. http://johnschreiner.blogspot.com/2012/02/nagging-doubt-wines-creati9ve-new-bc.html
Wines appeal to men using sports, video games and sex
National Post, December 12, 2011, by Misty HarrisMisty Harris examines the finer details of the Bordello wine label that Brandever designed for Dirty Laundry Vineyards. Click here to read the full story.
Wine Stops Minding Its Manners
New York Times, December 6, 2011, by William GrimesWilliam Grimes of the New York Times writes about the new spirited, irreverent approach to naming wines. Click here for the article.
Brandever earns double gold for label design
Design Edge Canada, August 4, 2011, by Jeff Hayward
"Like a fine wine, one could say Brandever Strategy of Vancouver is getting better with age". Read the full article.
Holy Moly ... Vancouver firm wins top awards for innovative wine labels in San Francisco competition
Vancouver Sun, August 3, 2011, by Brian MortonThe Vancouver Sun's Brian Morton reports on Brandever's substantial win(s) at the 2011 San Francisco International Wine Competition.
Brandever celebrates multiple wins at the SF Int'l Wine Label Competition
July 10, 2011We are elated to learn that our Brand Designs have performed so magnificently at North America's largest and most comprehensive wine label competitions. Congratulations to our clients and contributing artists for having made all of this possible.
Three of Brandever's Brand Designs selected as Noninees for Pentawards
June 25, 2011, by Pentawards.org
Moon Curser Wines Jump Off the Shelf
The Straight, June 1, 2011, by Jurgen GotheWine Cognoscenti, and Georgia Straight columnist Jurgen Gothe, writes about the perfect marriage of wonderful wines, paired with innovative packaging. Read the full article.
Judge These Wines by Their Covers
North Shore News, May 15, 2011, by Tim PawseyWine & Food Critic, Tim Pawsey states "When we first heard South Okanagan's highly successful Twisted Tree was changing its name to "Moon Curser," we scratched our head. Never mind. The new fantastical, gold trimmed design is, quite simply, brilliant. More
Blasted Church - The Best Wine Labels Ever ?!
Snooth.com, April 5, 2011, by Gregory Dal Piaz
Snooth.com's Gregory Dal Piaz reviews Blasted Church labels and declares them to be some of the best he's ever seen. Read full article on www.snooth.com
Big in Germany
Novum Magazine, April 5, 2011, by Lanny SommeseGermany's Novum Magazine features Brandever designs in their Spring issue. Danke !
Brandever wine label designs featured at the SFMOMA
San Francisco Museum of Modern Art, November 29, 2010, by SFMOMA
Several of our award-winning wine label designs have been featured at the San Francisco Museum of Modern Art as part of their How Wine Became Modern: Design + Wine 1976 to Now exhibition. It ran until Sunday, April 17th, 2011.
Blasted Church Vineyards, Hard Row to Hoe Winery, Megalomaniac Wines, Therapy Vineyard, Organized Crime Winery, Laughing Stock Vineyards were proudly displayed as part of the Wine Wall at the Museum.
The exhibition examined how architecture, design and media have contributed to the visual culture of wine. Developed in collaboration with the New York architecture studio Diller Scofidio + Renfro, the exhibition featured historical artifacts, architectural models, multimedia installations, newly commissioned artworks and even a “smell wall,” presenting wine as you’ve never seen it before.
Brandever wins again at the 2010 San Francisco International Wine Competition
July 19, 2010Brandever has been awarded a significant Double Gold Medal Award for our new Backyard Vineyards label design, as well as a Gold Medal for the new Blasted Church wine label series. Two exceptional wins for our clients!
Brandever wins 4 Gold Awards at the 2010 Los Angeles Int'l Wine Packaging Competition
June 14, 2010, by Los Angeles International Wine Competition
We are genuinely thrilled to learn that four of our wine label designs have won top honors at the 2010 LA International Wine Competition for Wine Packaging.
The winners are;
Innovative Design - Gold Medal - Laughing Stock Vineyards
Art Illustration - Gold Medal - Back Yard Vineyards
Art Illustration - Gold Medal - Blasted Church Vineyards
Series - Silver Medal - Blasted Church Vineyards
Typography & Color - Gold Medal - Word of Mouth
Putting Brand BC on a Wine Bottle
The Globe and Mail, February 16, 2010, by Beppi CrosariolThe Globe and Mail's Beppi Crosariol examines why BC Winemakers are embracing a "cheekier" approach.
Hard Row featured on Cornucopia 3000 Radio
Cornucopia 3000, December 16, 2009
Putting a Label on the Un-Nameable
Wine Access Magazine, February 14, 2009, by Mark Laba
(...) Brandever (...) the marketing consultants behind some of the most irreverent, whimsical, and downright funny winery personalities this side of the Napa Valley.
Wine Label of the Month
Wino Magazine, November 18, 2008, by Editor
For a winemaker, after years of strategy and sweat, it takes a certain level of bravery to make the decision to completely rebrand yourself. One winery had just such chutzpah. Hard Row to Hoe Vineyards, formerly Balsamroot Vineyards (Lake Chelan), brought new life to the label by introducing colorful local history in sepia tones. The new brand is a giant pun. It can refer to the hard work that goes into vineyard work, but more than that, it sums up the story depicted on the label.
The legend begins with Edgemont Lodge, a Lake Chelan brothel operating back in the 1930s, whose customers worked at the Howe Sound Mine across the lake. According to lore, an enterprising Manson resident ran a rowboat taxi service to get the miners across the lake to their ladies. A hard row to hoe. The label depicts the miners beginning their journey across the lake at dusk while the ladies of the evening wait in anticipation. Below, you see the return trip at dawn, the brothel closed for business. The label says it all.
Visit the Wino Magazine blog site .
Fruits of their Labour
More Magazine, October 1, 2008, by Margaret Webb"[...] the marketing strategy was a hit, and both Hadley-Beauregard's career and the winery's sales took off."
Applied Arts, September 7, 2008, by Jane GiffenJane Giffen reviews Brandever's Portfolio in Applied Arts - Canada's premier design magazine.
Jealous Fruits - the appealing new approach to marketing
Grower's Journal, August 31, 2008, by Devon BrooksDevon Brooks explains how to get other fruits to make a (grumpy) case for selling Canadian cherries.
Vines Magazine, August 2, 2008, by Linda BrambleThere's a vibrant wine scene beyond Niagara-on-the-Lake. Linda Bramble points out some new discoveries.
Fruit-envy has real appeal for new cherry brand
Business in Vancouver, July 15, 2008, by Glen KorstromBusiness in Vancouver's Glen Korstrom explores our latest brand creation, jealous Fruits.
Laughing Stock branding featured on Global TV
Global TV, May 9, 2008
Laughing Stock vineyards was showcased on Global TV this month. Visit the uTube site.
Brandever wins Gold and Silver Medals in Ontario
2008 Ontario Wine Awards, April 28, 2008We are thrilled to have learned that two of our recent designs have won top honours for Wine Label Design at the 2008 Ontario Wine Awards. Congratulations to both Megalomaniac Wines and to the Organized Crime Winery for their combined wins!
Do Vintages Matter?
Western Living, March 10, 2008, by Sid Cross(...) we have the wonderful wines of the Okanagan's Blasted Church, whose playful labels and consistent product have developed brand loyalty in a remarkably short period of time. The winery eschews the overemphasis of vintage in favour of an approach that uses technology to create a reliable product, year in and out.
Vines, February 28, 2008, by Judith LaneA pair of California wineries came to the table in innovative ways. (...) The result? Whatchamacallit Chardonnay and Whatchamacallit Cabernet Sauvignon (labels by Brandever's Bernie Hadley-Beauregard) are currently on Earls' and Joeys' wine list and selling well.
Marketing whiz's wine labels stick with the consumer
Vancouver Sun, January 9, 2008, by Michael Kane
Who do you call if you want to sell French wine in the U.S. when such Gaul-galling expressions as "Freedom Fries" and "Cheese-Eating Surrender Monkeys" are still fresh in the minds of American consumers? (...) Increasingly, the answer is Brandever Strategy, Bernie Hadley-Beauregard's innovative Vancouver marketing and design shop best known for such Okanagan success stories as Blasted Church, Dirty Laundry and Laughing Stock.
The straight goods on Organized Crime Wine
Toronto Life, January 8, 2008, by David LawrasonWine columnist David Lawrason gives us the straight goods on what he thinks of Organized Crime wines.
Vines Magazine, January 3, 2008, by Christopher Waters"A quirky historical footnote about rival Mennonite congregations (...) is the inspiration behind the newly launched Organized Crime Winery".
Laughing Stock Vineyards seeks Portfolio investors
The Vancouver Sun, December 26, 2007, by Michael KaneThis year's corporate customer targets included Telus, Ballard, QLT, Royal Bank and CIBC -- all companies whose stock prices are quoted on the Portfolio bottle thanks to the novel label designed by Bernie Hadley-Beauregard of Vancouver's Brandever Strategy.
The Name Game
Tidings Magazine, December 23, 2007, by Tony AsplerFlying winemakers, move over! There's a new wine celebrity in town: the flying image maker (...)
Organized Crime exposed in Niagara
St Catharines Standard, December 9, 2007, by Christopher WatersHadley-Beauregard, (...) came across a quirky historical footnote about rival Mennonite congregations in Jordan who quarreled over the acquisition of a pipe organ at the Jordan Historical Museum of the Twenty. The religious rivalry was so heated that the organ was stolen by members of the opposing (more conservative) church and tossed down an embankment to the Twenty Mile Creek.
Sounds like Canada Interview
CBC Radio One - Sounds Like Canada, November 29, 2007, by Sheilagh RogersBernie meets Sheilagh Rogers on CBC Radio One and discusses Brandever's recent awards in San Francisco and in London England.
Interview with a Megalomaniac
Global TV, November 29, 2007, by Niagara ExpressGlobal TV's Niagara Express interviews John Howard about the remarkable success of his new brand.
Bring on the Therapy - Therapy Vineyards!
The Georgia Straight, November 29, 2007, by Jurgen Gothe
The name's good, for starters–Therapy. "Can you join us for a beer?" "Sorry, I'm in Therapy, only allowing myself wine now."
Like it. Who else but marketing expert Bernie Hadley-Beauregard could be blamed for it? This is another of his wild and award-winning corporate IDs for a B.C. winery. Like Blasted Church, Dirty Laundry, Lotusland, and others before it, Therapy made waves with its nomenclature, packaging, and presentation before the wine got into anyone's glass.
Accolades for the label design continue to pour in, and BHB has moved on to the next project. There's something very standout-ish about his designs and names and labels, and so say all–consumers and art judges. And surely it all translates into bold, black bottom lines at the end of the season.
Gold + Silver Awards for Brandever in London
London International Awards, November 12, 2007
The London International Awards has awarded Brandever a prestigious Gold Award for our Megalomaniac Wines package design, and a Silver Award for our design of LeVin Antioxidant Wine Therapy. A wonderful honour for our firm.
The Awards Ceremony was held on November 12th 2007 in London, England.
A creative addition to any wine rack
Niagara Interiors, October 30, 2007, by Tania Fera-VanGent"[...] Consumers are open to new and exciting ways to brand wine ... in fact, they demand it"
The Globe and Mail, October 28, 2007, by Beppi CrosariolAt Laughing Stock, David and Cynthia Enns put a literal spin on investment-grade wines.
Shape of bottles to come
The Globe and Mail, October 27, 2007, by Beppi Crosariol"One of the more interesting new bottles I've seen comes from Niagara and was conjured up by Vancouver's Brandever Strategy Inc. The wine is called Megalomaniac Eccentric Savignin from a new winery called John Howard Cellars of Distinction (that's right, Savignin, not Sauvignon) ..."
The Okanagan Uncorked
Westworld Magazine, October 1, 2007, by Kerry Banks(...) wineries such as Blasted Church, Dirty Laundry and Therapy, have gotten major sales boosts by hiring Vancouver Marketing whiz Bernie Hadley-Beauregard to create distinctive artworks for their bottles (...)
John Howard's Megalomaniac wines
Canadian Grapes to Wine, September 29, 2007, by Dave GambleWhen John Howard declared "Freedom at 55" and sold his interest in Vineland Estates in 2004, one could not help but feel his departure from the Niagara wine industry was premature.
Le sorcier de l'Okanagan
Commerce, August 1, 2007, by Francis PlourdePour travaille avec le président de Brandever Strategy, il faut avoir l'esprit ouvert. À l'opposé de l'approche traditionelle et minimaliste des vignobles concurrents, ce consultant choisit une approche audacieuse.
CBC Newsworld, July 23, 2007John Howard was interviewed at his vineyard by CBC Newsworld. The subject? His newly launched Megalomaniac brand.
Care for a glass of Coldhearted icewine?
St Catharines Standard, July 13, 2007, by Monique Beech"I think when you sit down at the table and look at a bottle of wine, the first thing you should do is smile," Howard said. "You shouldn't cringe because you can't figure out what varietal it is, where it comes from. It shouldn't be a personal inquisition."
What better time to celebrate Canadian wines
July 11, 2007, by Christopher WatersHoward's cheeky Megalomanic Wines sport amusing and stylish labels by British Columbia's Brandever Strategy Inc....
An SOB of a pinot
Globe and Mail, July 11, 2007, by Beppi Crosariol"[This] may just mark a turning point in the evolution of Niagara's hyperconservative wine industry. The implicit message: We're finally mature and confident enough not to take ourselves so seriously."
It's all about me
Vine Magazine, Ontario, July 5, 2007, by Christopher Waters
Together [Bernie Hadley-Beauregard and John Howard] hatched the audacious label concept that is bound to raise eyebrows.
"This might sound like megalomania, but now when people tell me that something won't work or something is a bad idea, I know that it's the right thing to do," says Howard.
Brandever wins Best of Show at San Francisco!
San Francisco International Wine Competition, July 2, 2007, by San Francisco International Wine Competition
Our design for Megalomaniac Wine has been awarded Best of Show for label design at North America's largest and most prestigious wine competition. Our wins included:
Double Gold Medal Award - Label Design (Single) - Megalomaniac 2006 Narcissist Riesling
Double Gold Medal Award + Best of Show - Label Design (Series) - Megalomaniac Wines
Gold Medal Award - Label Design (Single) - Blasted Church Revered Series 2005 Merlot
Bronze Medal Award - Label Design (Single) - Poplar Grove 2004 The Legacy
Packaging Design Rules in Retail
Applied Arts Magazine, June 6, 2007, by Benita AaltoBrandever shares some hard truths about Focus Groups, and their impact on creativity and breakthrough design.
Label Designer Pushes the Boundaries
Edmonton Journal, June 1, 2007, by Tim Pawsey"... you'll remember it, and recall is everything."
AWC Vienna 2007 selects a Brandever design as one of world's finest labels
www.AWC-Vienna.at, April 10, 2007
The AWC Vienna International Wine Challenge has selected a Brandever design as one of 25 finalists in the 2007 Europe's Best Wine Label competition.
The Blasted Church Chardonnay label was selected amongst 4,260 entries from around the world in the first round of competition.
The next stage of the challenge will see the 25 contenders get reduced to a group of 10 finalists. Soon thereafter, the competition will open up to a worldwide electronic voting competition.
Vancouver Courier, February 2, 2007, by Tim PawseyOur own vote for one of the sexiest wines to serve your Valentine goes to Salt Spring Vineyards for its luscious Blackberry port style wine.
Wine in artful packages
Boulevard Magazine, January 16, 2007, by Sylvia WeinstockSince Brandever attached catchy names and eye-grabbing labels to each company their sales have skyrocketed.
The best wines you can't buy - except in BC
Globe and Mail, December 9, 2006, by Beppi CrosariolThere's simply too little of the best stuff to go around and too many knowledgeable B.C. wine aficionados who know where and when to scoop it up (hint: at the winery doors as it's released). Many of the topranked wines are sold almost entirely through winery boutiques or direct to restaurants, with just a trickle — if that — allocated to a few stores in such cities as Vancouver, Victoria and Calgary.
Bottling a best-seller? It's what's outside that counts
Financial Post Business Magazine, December 5, 2006, by Kerry Banks"I love creating a design that causes a commotion at the dinner table"
Dirty Laundry Vineyard has new Alberta owners
Canadian Grapes to Wine, December 1, 2006Bernie designed a logo depicting a steam iron sending up voluptuous curls of steam, and the rest was history.
Vancouver Magazine, December 1, 2006, by Christina BurridgeWho do winemakers call when their fortunes droop and their bottles need a facelift? Brand wizard Bernie Hadley-Beauregard, that's who.
Wit as a way of business
Step Inside Design Magazine, November 1, 2006, by Nancy BernardWhile every design firm uses wit sometimes, Brandever in Vancouver, B.C., has built its entire practice on creating distinctive brands through wit.
Marketing Magazine, October 30, 2006, by Eve Lazarus
(...) wacky brands and funky labels are the new calling card of the wine industry in Canada. No one knows this better than Bernie Hadley-Beauregard, whose Vancouver-based marketing consultancy, Brandever Strategy, has notched up about 25 new wine names, starting with Blasted Church in 2002. Since then, Brandever has helped create fun wine brands like Laughing Stock, Lotusland, and Dirty Laundry.
Dusty castles give way to naked bodies
The Globe and Mail, October 7, 2006, by Beppi CrosariolFrance may hold the edge in crafting the world's finest wines, but when it comes to selling the stuff, stodgy Bordeaux and Burgundy might learn a few things from Summerland, B.C.
The bucolic town in the heart of the Okanagan Valley is home to Dirty Laundry Vineyard, the latest in a string of Cinderella stories epitomizing the rise of the B.C. wine industry and the region's budding reputation for cutting-edge marketing.
Great Winery Names
CHBC Television, October 1, 2006Comprehensive TV news coverage of the Okanagan Valley's most fascinatingly named wineries.
How quirky names sell wines
Deep Cove Crier, October 1, 2006, by John SchreinerSome of the most memorable winery names and labels have been designed by a Vancouver marketer, Bernie Hadley-Beauregard.
Wine Atlas of Canada - Dirty Laundry Vineyard
Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony AsplerThe renamed Scherzinger Vineyards is a concept of Vancouver marketing wizard Bernie Hadley-Beauregard, who has already recast Prpich Hills as Blasted Church Vineyards and A'Very Fine Winery as Lotusland. The winery's name refers to a Chinese laundry in Lower Summerland (...) [that] fronted for a bordello in the early 1900's (...)
Wine Atlas of Canada - Blasted Church Vineyards
Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony Aspler(...) Blasted Church is a media-savvy winery with a wry sense of humour and great marketing flair. Its colourful cartoon-like labels (...) devised by Vancouver designer Bernie Hadley-Beauregard and executed by Toronto Illustrator Monika Melnychuk - tell the story behind the winery's name.(...)
Wine Atlas of Canada - Lotusland Vineyards
Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony AsplerA radical makeover in 2003 by designer Bernie Hadley-Beauregard, who masterminded the image for Blasted Church, has changed the winery formerly known as A'Very Fine Winery.(...) The imaginative labels feature photos of places and people, including prominent Canadians who live in Vancouver, such as former prime minister Kim Campbell, snowboard gold medalist Ross Rebagliatti, and architect Arthur Erickson.
A brew by any other name
Brandchannel.com, September 18, 2006, by Rene Alexander"We wake up every day trying not to live up to our name," Cynthia Enns says (of her Laughing Stock label). "We have a huge following in the investment industry. We’re being used in corporate gifting programs and client appreciation events. Everyone has invested in stocks or mutual funds, so the theme resonates with everybody."
Catchy name pays dividend in sales
Edmonton Journal, September 4, 2006, by Geoff KirbysonHadley-Beauregard said his motto for smaller players is "safe is dangerous and dangerous is safe" when rebranding a company or product.
Blasting away bottle snobbery
MacLean's Magazine, August 28, 2006, by Amy RosenWine labels are having their moment, and among those who create them, Bernie Hadley-Beauregard, head of Brandever Strategy of Vancouver, has been labelled the best. At June's San Francisco International Wine Competition, Brandever took seven of the eight highest awards for wine label designs, and unprecedented landslide in the label category of the 25-year-old competition.
Bardot suffers identity crisis
Vancouver Courier, August 16, 2006, by Tim Pawsey...Brandever Strategy Inc. has a knack for convincing people to do crazy things with their company identities -- and gaining them instant noteriety.
Vancouver by Design Goes Drinking
CBC Radio - Vancouver by Design, August 4, 2006, by JJ Lee
Small Vancouver firm wins big with innovative wine labels
Vancouver Sun, July 19, 2006, by Fiona AndersonWhen Blasted Church was launched, everyone in the industry thought the wine couldn't sell for a premium price with cartoons on the label, Hadley-Beauregard said."Meanwhile, it's turned out to be to the contrary," he said. "It's been one of the more successful brands in the [Okanagan] valley and selling at a super-premium and they just can't produce enough of it."
Laughing brokers and therapy for the damned
Where: Dining Guide 2006, June 1, 2006, by Tim Pawsey... the pecking order could be changing as nature takes a back seat for a while. Blasted Church cartoon labels [...] immortalize the dynamite-assisted relocation of a local church. [...] Just down the road, former investment brokers David and Cynthia Enns trade tongue-in-cheek on their past at Laughing Stock Vineyards.
The origin of the Dirty Laundry name
CBC Radio - Sounds like Canada, May 5, 2006, by John SchreinerAuthor John Schreiner airs some Dirty Laundry on CBC Radio
Therapie avec moderation
Etapes Magazine (France), May 1, 2006, by Caroline BouigeQuel directeur marketing ne souhaiterait pas que l'image de sa marque s'adapte en fonction de personnalites de chaque client?
Naramata matures as wine destination
The Vancouver Courier, April 26, 2006, by Tim PawseyOne thing we appreciate about the [Naramata] bench is its collection of strong-willed characters, which results in a wide array of styles and ideas that propels what must surely be the province's most determined of small regions. Part of that drive comes from Bernie Hadley Beauregard (of Blasted Church, Laughing Stock, Therapy, Dirty-off the bench-Laundry fame and who knows what else?), who happily feeds the bunch with all the irreverence and upbeat creativity they can handle.
Quintessential Experiences: Blasted Church Midnight Service
Northwest Palate, March 1, 2006, by John Schreiner... after the 150 who attended in 2004 spread the word, the winery had to cut off ticket sales (at $70 each, including a bus ride to and from Penticton). Ultimately 350 tested the capacity of the candle-lit wine cellar.
Marketing guru Bernie Hadley-Beauregard, who came up with the winery's name, also thought up Midnight Service.
Name gamer blasts wines out of obscurity
Georgia Straight, February 23, 2006, by Jurgen GotheRenaming, repositioning, taking a product (preferably a wine or winery) out of obscurity and into the spotlight -- that's Hadley-Beauregard's stock-in-trade. So.. dynamited churches, ink-blot illustrations, ticker-tape graphics, and steaming stacks of linen. Now we're talking. And people are talking, big time.
CityFood.com, January 26, 2006, by Rhonda Marie MayThis just seems to be more proof that marketing guru, Bernie Hadley-Beauregard (who designed the label concept for Therapy and other local BC wineries such as Blasted Church and Hester’s Creek) sometimes seems to be pogo-ing right over the top with his whacky marketing concepts but may actually be just ahead of the curve.
2005 a good year for wine
Vancouver Courier - http://www.vancourier.com/issues05/125105/dining.html, December 25, 2005, by Tim PawseyB.C.'s efforts great and small continue to grow. Who couldn't be delighted by the success of Laughing Stock Vineyards, which sold out its initial "public offering" of Bordeaux styled Portfolio in weeks?
Sounds like Canada - Laughing Stock Wine Review
CBC Radio, December 1, 2005, by Jurgen Gothe and Konrad Ejbich
New name and label combine with great wine
British Columbia Wine Trails, December 1, 2005, by Danni GreeneWith a little of Bernie Hadley-Beauregard's marketing magic and a trip back in time to the late 1800's, historical Summerland's hidden past was dug up and Scherzinger Vineyards found it's new identity. (...) Cher and Ron Watkins were inspired by his "entrepreneurial" story and Scherzinger was reborn and re-branded into Dirty Laundry Vineyard.
Stylish labels creating an advantage
Okanagan Sunday, October 12, 2005, by Julianna HayesAh, the power of superior marketing. We are all loathe to admit the profound influence it has on our buying habits. But Scherzinger's story is a pretty strong argument to the contrary. As is Blasted Church's, which, under the name Prpich Winery, couldn't give their wines away.
What the playful new label does is draw people in to finally try them. After all, does it matter how good your products are if nobody bothers to taste and buy them? (...) Now way are you going to succeed in this cutthroat arena without some sort of edge.
Summerland vineyard has a vintage history / Like going out with triplets
Vancouver Sun, September 28, 2005, by Jenn MossSo what's the secret to Dirty Laundry's success? Like anything, it's part quality product and part marketing savvy. Ron Watkins is the first to admit that the vineyard's name change was largely motivated by a need to "get people to pick our wine off the shelf."
Wine lover decides to mix pleasure with business
Globe and Mail, September 6, 2005, by Andrew WillisThe Portfolio name isn't the only hook for the financial crowd. Laughing Stock's label resembles a ticker tape read-out on a Bay Street screen. And the winery ran an email campaign urging potential customers to buy by "private placement" a case of its "initial public offering."
Laughing Stock Vineyards: The Wine is No Laughing Matter
Gismondionwine.com, September 4, 2005, by John Schreiner“Even before the formal September 10 launch of its wines, Laughing Stock Vineyards has become an instant cult winery, with most of its initial 800 cases already pre-sold. The buzz around this new Naramata Bench winery is widespread. (…)Some university commerce department should do a case study of this winery. Many other new wineries could benefit by learning what it takes to launch as a top-flight producer straight out of the gate.”
Wineries discover the fruits of branding
Globe and Mail, July 15, 2005, by Mary Lynn YoungAnd these strategies are working. "All the signs are good," says international wine consultant David Scholefeild, who is based in Vancouver. "Our share of the wine dollars is growing faster than our volume share. And this is critically important because is we have small production that is always going to be relatively expensive, the wineries need to be competing at the premium end of the market."
Scherzinger Vineyard to adopt a new winery name
B.C. Wine Trails, June 6, 2005, by J.P."We never thought we'd have something so daring," said Cher. Beyond the bordello reference , Cher noted that the name also refers to gossip. "And that often spices up a meal, don't you think?"
Therapy Label Poll/Okanagan Update
CityFood, June 1, 2005Bernie Hadley-Beauregard, the marketing man behind the label launch of Blasted Church is back from New Zealand where he was developing the brand for a major winery. Now he's turned his attentions to the home crop of wineries who are also anxious to jump on the goofy name band wagon.
The Okanagan Sunday, January 27, 2005, by Juliana HayesNaramata Bench Wineries barrel tasting event at Whistler Cornucopia declared "Most-Clever Marketing Scheme in 2004"
Free-range and grass-fed: These cows are over the moon
Globe and Mail, January 14, 2005, by Alexandra GillLaunched three months ago, the label "certainly has piqued interest," says Goerz, whose direct-order meat (...) will be available across Canada next month.
The phone has been ringing off the hook all week, he says.
Nutrient density is just too sensible
Vancouver Sun, January 12, 2005, by Mia StainsbyTake the Nomad Cows. The company works on the principle of bio-dynamics, with as little human interference in the raising of their Black Angus cattle and there are no questions of mad cow (get it? Nomad Cows?) disease in the stock.
The Church Lady
CGA Magazine, January 1, 2005, by John SchreinerAn intrepid CGA and her husband are the force behind the rise of Blasted Church Vineyards in BC's lush Okanagan Valley.
Georgia Straight, December 23, 2004, by Craig TakeuchiRather than buy a big T-bone, try a small perfect New York cut from a cow that has ranged freely and lived on grass all its life. A local company, the inventively named Nomad Cows, currently sells a Have You Herd trial pack.
B.C.-made gifts for the foodie in your life
Vancouver Courier, December 19, 2004, by Tim PawseyWe're still chuckling at the latest from the ever fertile mind of Bernie Hadley-Beauregard (of Blasted Church and Lotusland fame): a brand new line of honeys. "Worker Bee" is busy "flying" all over the place.
Talus Considered, and Little King Honoured
Georgia Straight, December 2, 2004, by Jurgen GotheMany talented and creative people were involved in the production, including wine-label and packaging genius Bernie Hadley-Beauregard.
Wineries getting them over a barrel
The Okanagan Sunday, November 21, 2004, by Julianna Hayes“The barrel-tasting concept was the brainchild of Bernie Hadley-Beauregard, a marketing whiz who is behind the clever branding of such wineries as Blasted Church and Lotusland Vineyards. (…) You can bet the Naramata Bench wineries made the only notable lasting impression on patrons that night. And many will seek out the wines from these producers because of it.”
Feast of tastes at Cornucopia
Vancouver Courier, November 17, 2004, by Tim Pawsey"We had planned to bring just one barrel between us for auction," said Ian Sutherland of elusive Poplar Grove. "But somehow it got out of control." (We sensed the midas touch of Blasted Church and Lotusland Maverick marketer Bernie Hadley-Beauregard hard at work.)
Okanagan Wine Festival - Segment on Blasted Church
Global News, October 7, 2004Blasted Church featured as part of a 4-part investigation on the Okanagan Wine Festival on Global TV.
Same Wine, New Labels
BCBusiness, October 2, 2004On the 2002 Merlot [Hadley-Beauregard] plastered the bottle with 21 black and white portraits of more or less prominent British Columbians (everyone from Vicki Gabereau to Ross Rebagliati), creating a geometric collage that also serves as a pre-meal parlour game.
Roller Coaster Ride of Blasted Church Vineyards
Deep Cove Crier, September 1, 2004, by John SchreinerFor their new name, they hired a hot-shot Vancouver marketer named Bernie Hadley-Beauregard. He canvassed about 400 possible names before settling, brilliantly, on Blasted Church. His clever caricature labels propelled the wines off the shelf.
The Wineries of British Columbia
The Wineries of British Columbia, Whitecap Books 2004, May 19, 2004, by John Schreiner”No Okanagan winery ever got as much lift from a label change as Blasted Church when, under new owners, it re-launched in the summer of 2002 with brilliantly whimsical art on its wine bottles.”
Naramatans Establish Collective Bench Mark
Georgia Straight, April 29, 2004, by Jurgen GotheThat'd be Bernie, back at the B.C. booze biz again. Bernie Hadley-Beauregard, the branding and marketing whiz who put the fun on the labels of Blasted Church, who revived a flagging winery by renaming it Lotusland, and who's done all sorts of other clever thins with bottles and labels and corks.
What we were, and will be, drinking
Vancouver Magazine, April 1, 2004, by Christina BurridgeAnd we're getting good at marketing. You might not have bought a Pinot Noir from the Fraser Valley's A'Very Fine Winery (owned by the Avery family) but maybe you will now that it's called Lotusland...
Blasted Church 2002 Cabernet Sauvignon
Vancouver Courier, March 14, 2004, by Tim PawseyCould that be Jean Chrétien on the label? Whatever. The newest from B.C.'s cheekiest winery sports more than just a clever facade.
Report from the Okanagan
CityFood, March 1, 2004, by Rhys Pender & Heidi NobleShould we blame the success of Blasted Church for this new crop of mischievous winery names?
How new friends in high places saved a B.C. winery
The National Post, February 7, 2004, by John T.D. Keyes"The marketer was smart. (...) In the end (...) about 80% of the [Lotusland] winery's 2004 production is spoken for by restaurants and specialty wine stores - and the bank won't be locking the doors at Lotusland after all."
February 5, 2004, by Radio CanadaInterview avec Caroline Gascon de Radio Canada
Market-savvy minds make names for wines
Georgia Straight, January 15, 2004, by Jurgen GotheThe packaging, the branding, the name -- all of it the brainchild of the man who put Blasted Church on the map with his creative touches, Vancouver's Bernie Hadley-Beauregard, who loves nothing more than a good marketing challenge.
Blasted Church Postcard
NUVO, January 1, 2004, by Jurgen Gothe... the dozen Blasted Church labels deserve the attention. How can you resist the name? It's rooted in local history, referring to the ingenuity of a few brave pioneers who successfully moved an old wooden church some 16 miles in 1929.
Nice nose, spicy label
Western Living, November 1, 2003If it's a trend, we like it. Hip, but in a folksy, unassuming way that stresses sense of place. In 2002 and '03 these labels have the advantage of being launched with two of the best vintages the Okanagan will ever see.
What would you name this winery?
CHBC Television, October 1, 2003A TV news report on the christening of Blasted Church Winery
The Christening Mission
BCBusiness, October 1, 2003, by John T.D. KeyesHe was chatting idly with the elderly custodian about the local history. This and that and "Oh, there's the dynamite church." ... Bernie's ears went up.
Wine & Spirits jewels in the crown
Style at Home, September 1, 2003, by Konrad EjbichEye-catching labels drawn by Toronto-based artist Monika Melynchuk tell the story of a 100-year old wooden church that was dynamited to loosen nails prior to being dismantled and moved to Okanagan Falls, B.C.
Favourites Resurface From Blasted Church
Georgia Straight, August 7, 2003, by Jurgen GotheThose bold graphics, those terrific cartoony characters on the bright wraparound labels, the topsy-turvey typography -- it all made the wine stand out on the shelf.
Art of the label
Wine Tidings, August 1, 2003"Art and Wine has intermingled for centuries. Wine labels once bland, are now a unique place to showcase artists. Here are a few of our favourites: Chateau Mouton Rothschild, (...) Bonny Doon Vineyard, (...) Blasted Church Vineyards (...)"
Wine scribes face up to winery
Vancouver Courier, May 21, 2003, by Tim PawseyOne sure way to get the media's attention is to put them right on the bottle. Obviously the light went on - again - at Blasted Church.
Wineskinny.com, May 1, 2003
"Some of the most eye-catching, memorable, meaningful and fun wine labels we've seen in a while come from Blasted Church winery in the Okanagan Falls region of British Columbia. Canadian artist Monika Melnychuk and designer Bernie Hadley-Beauregard can take credit for these fantastic labels that tell the story of a church that was dismantled with four sticks of dynamite in 1929 so that it could be moved to Okanagan Falls and rebuilt. The now 103-year-old wooden church still stands in its second home. Each of Blasted Church's wines (there are half a dozen) have a different label that tells a separate part of the story. We applaud the good people at Blasted Church for their sense of humour, pride of place and nod to history. Well done!"
Blasted Church winery bursts out of the chute
Georgia Straight, November 21, 2002, by Jurgen GotheThese stickers leap out at you from all the rest -- they want to jump off the shelves. They say (all Alice in Wonderland-like), "Drink me!" Bet you can't buy just one; they're characterized by graphics of grinning character; big bold colours; topsy-turvey typography; not a faux château anywhere; not a quasi-Deutscher name in sight.
Report on the Okanagan Valley
St Helena Star (Napa, California), October 24, 2002, by Alan Goldfarb"(...) you’ve gotta get a warm and fuzzy feeling hearing names like Burrowing Owl, and Blasted Church or Nk’Mip (...)".
CKBD Radio, October 10, 2002, by Jurgen Gothe"Now I rarely prefer TV over radio, you know that, but today I wish I had a little wine-cam here to show you these labels: they are absolutely sensational. Most of our Okanagan wineries have fairly serious, let's try to look European style labels. These are a riot of big caricature graphics, bold colour, topsy turvy type and they simply make you want to pop that cork fast as you can and splash some in a glass."
Great name, great label
Sommnet.com, October 1, 2002"(…) a spotlight name, and hey, its more trendy than Viognier. (…) It has a ring to it, one that brings in the crowds."
Wacky label an unforgettable hook
Vancouver Sun, September 30, 2002, by Maurice Bridge"Try to ignore this: Blasted Church. Can't do it. What church? Why blasted? Blasted how? A wine? You're kidding. Nope. It's a wine alright, six different ones actually, and a very clever marketing campaign. It aims to build a reputation for a very small, little known Okanagan winery, and so far, it's right on target."
Jaw Drop Coolers
Sucking, Biting, Licking, Puckering Refreshmentsnaming / packaging / identity / collateral
San Francisco Museum of Modern Art
Brandever was honoured to have 20 of our brand designs on display at the SFMOMA in 2011.recognition / exhibit
Unconventional Wisdom Vineyards
Dedicated to the memory of a free thinking Matriarch. Catherine would have been mightily proud to see these spirited wines come to life.naming / packaging / identity / website
Blasted Church Vineyards
Celebrating the true story of a mining camp church that was moved with the help of a few dynamite sticks.naming / packaging / identity / website / collateral
Truffle Pig Chocolates
Hagensborg Chocolates wished to invigorate their Truffle Pig chocolate line up. Pigs have flown ever since!naming / packaging / website / collateral
Australia's Heartland Winery had a special stash of wine that they wished to provide to some very likeminded clients.naming / packaging
Moon Curser Vineyards
Gold-rush era smugglers would swear at the moon for lighting up their clandestine border crossings.naming / packaging / identity / website / collateral
Dirty Laundry Vineyard
True story: Chinese laundry storefront. Bordello upstairs. Ahem, "Have your pants pressed while you mate".naming / packaging / identity
Naramata Bench Wineries Association
An iconic wine growing region differentiates itself with a most unique and spirited marketing campaign.identity / collateral
Things get ugly when (other) fruits speak their mind about cherries...naming / packaging / identity / website
The adventurous and gratifying pursuit of this fine wine, as told on the bottle itself.naming / packaging
8th Generation Vineyard
Seven generations have preceded them. Now the Schales family continue the legacy with a bold new brand aesthetic that honours their place in history.naming / packaging / identity / website
Megalomaniac Statement Series
The Megalomaniac goes big-or-go-home with his new wine collection.naming / packaging
Newfoundland and rum are synonymous with one another. It was only a matter of time until a rum carried the Newfoundland name.naming / packaging / identity / website
A bunch of great mouths come together for a common passion. That doesn't read right, does it ?!naming / identity
Blasted Church Vineyards - Revered Series
On occasion, Blasted Church Vineyards is blessed with wines of a higher calling. Introducing the Revered Series...naming / packaging / identity / website / collateral
Poplar Grove Winery
The iconic wine of the Okanagan Valley.naming / packaging / identity / collateral
Scan the QR Code on this wine, and see how the chalk board label was beautifully handcrafted.naming / packaging / identity / website
Could it possibly get any better than this !naming / packaging / identity / collateral
Elephant Island Orchard Wines
Fresh. Flavourful. Thoroughly unique. A cornucopia of innovative wine flavours.Naming / Packaging / Identity / Website
A fresh approach to Apple Cider packaging. Highly differentiated, lighthearted and fun.identity / packaging
An innovative store concept where every bottle is a winnernaming / identity / collateral
Foreign Affair Winery
An overseas assignment in Italy kindles a passionate new relationship. The seductress follows him home to the Niagara Peninsulanaming / packaging / identity / website
Laughing Stock Vineyards
Two successful Financial Wizards open a winery.naming / packaging / identity / website
Hard Row To Hoe Vineyards
Lake Chelan area once had a mining camp on one side of the lake, and a brothel on the other side. Can you imagine the boat traffic?naming / packaging / identity / collateral
It takes a stubborn fool to persevere over the finicky Pinot Noir grape.naming / packaging
Organized Crime Winery
A bitter feud between two Mennonite congregations results in a organ-ized crime.naming / packaging / identity / website
Traveling up the steep switchbacks towards Hess Winery is hair-raising and not for the faint of heart. Yet the wine and the art collection at the very top is so worthwhile. This is a stimulating wine and art expedition that had to be told.packaging
Okay - we'll admit it ... we really do love awards. As such, we have entered our fair share of competitions, and have won accordingly.recognition / competition
Trespassing bears are a common occurrence in wine country. But a bear that is willing to dance for a few grapes is a bona fide rarity.naming / packaging
Stage Left Cellars
No shoulda, woulda, coulda for these smart entrepreneurs. They are already living their exit strategy in Paso Robles, California.naming / packaging / identity
When masterpiece describes the vineyard, the wine, and the art collection.packaging / identity
Worker Bee Honey
An ode to the common worker bee (who happens to make spectacular honeys).naming / packaging / identity
Fort Wine Co.
A celebration of local produce, and small batch fruit wine making. Inspired by branded wooden fruit crates of yesteryear.naming / packaging / identity