strategic brand consulting + creative

No Current News Releases

  • Spring has sprung two more Design Awards on Brandever!

    Applied Arts Magazine, April 17, 2014

    Canada's visual communications magazine, Applied Arts, has announced that Brandever has won two Packaging Design awards for 2014. The awards are for Umi's Kitchen Indian Sauces, and for Steamworks Brewing Co.

    The winning designs will be published in Applied Arts July / August 2014 Issue.

  • Steamworks has Done It Again!, February 15, 2014, by Illustrated Vancouver

    An ultra popular illustration website celebrates Steamworks Brewing's newest product launch: Imperial Red, featuring a steampunked Vancouver City Hall.

  • Megalomaniac label wins top platinum award at World Wine Label Competition

    June 17, 2013, by Selection Mondiales des Etiquettes

    John Howard's Megalomaniac Coldhearted Riesling label has won top honours for label design at the 2013 Selection Mondiales des Etiquettes competition in Quebec City. 

    Winners of the competition can be seen on the organization's Facebook Page (Click here to view).

  • This wine looks good

    Maclean's Magazine, May 22, 2013, by Anne Kingston

    Maclean's columnist Anne Kingston examines Brandever's quest to rattle the cages of the Wine Establishment.

    Read the full story by clicking here.


  • Don't judge a wine by its label

    WE Vancouver, July 12, 2012, by Kurtis Kolt

    Street-wise + Wine Savvy Kurtis Kolt acknowledges that serious wines can indeed have alluring packaging.  Read more.

  • Blasted Church is "Different"

    John Schreiner on Wine, June 7, 2012, by John Schreiner

    BC Wine Critic John Schreiner appreciates the quality of Blasted Church wines, as well as the thought that went into designing their brand (article link).

  • Nagging Doubt Wines - a creative new BC label

    John Schreiner on Wine, February 12, 2012, by John Schreiner

    One of Canada's premier wine scribes, John Schreiner, reviews Nagging Doubt wine, from both inside and outside the bottle.

  • Wines appeal to men using sports, video games and sex

    National Post, December 12, 2011, by Misty Harris

    Misty Harris examines the finer details of the Bordello wine label that Brandever designed for Dirty Laundry Vineyards. Click here to read the full story.  
  • Wine Stops Minding Its Manners

    New York Times, December 6, 2011, by William Grimes

    William Grimes of the New York Times writes about the new spirited, irreverent approach to naming wines. Click here for the article.       
  • Brandever earns double gold for label design

    Design Edge Canada, August 4, 2011, by Jeff Hayward

    "Like a fine wine, one could say Brandever Strategy of Vancouver is getting better with age". Read the full article

  • Holy Moly ... Vancouver firm wins top awards for innovative wine labels in San Francisco competition

    Vancouver Sun, August 3, 2011, by Brian Morton

    The Vancouver Sun's Brian Morton reports on Brandever's substantial win(s) at the 2011 San Francisco International Wine Competition.
  • Brandever celebrates multiple wins at the SF Int'l Wine Label Competition

    July 10, 2011

    We are elated to learn that our Brand Designs have performed so magnificently at North America's largest and most comprehensive wine label competitions. Congratulations to our clients and contributing artists for having made all of this possible.
  • Three of Brandever's Brand Designs selected as Noninees for Pentawards

    June 25, 2011, by

    We are thrilled to learn that 3 of our Brand Designs have been designated as Nominees for Pentawards. Congratulations to Blasted Church Vineyards and Newfoundlander's Rum. Trophy awards will be announced at the Pentawards Ceremony in New York on September 29th, 2011.
  • Moon Curser Wines Jump Off the Shelf

    The Straight, June 1, 2011, by Jurgen Gothe

    Wine Cognoscenti, and Georgia Straight columnist Jurgen Gothe, writes about the perfect marriage of wonderful wines, paired with innovative packaging. Read the full article.
  • Judge These Wines by Their Covers

    North Shore News, May 15, 2011, by Tim Pawsey

    Wine & Food Critic, Tim Pawsey states "When we first heard South Okanagan's highly successful Twisted Tree was changing its name to "Moon Curser," we scratched our head. Never mind. The new fantastical, gold trimmed design is, quite simply, brilliant. More
  • Blasted Church - The Best Wine Labels Ever ?!, April 5, 2011, by Gregory Dal Piaz's Gregory Dal Piaz reviews Blasted Church labels and declares them to be some of the best he's ever seen. Read full article on

  • Big in Germany

    Novum Magazine, April 5, 2011, by Lanny Sommese

    Germany's Novum Magazine features Brandever designs in their Spring issue. Danke !
  • Brandever wine label designs featured at the SFMOMA

    San Francisco Museum of Modern Art, November 29, 2010, by SFMOMA

    Several of our award-winning wine label designs have been featured at the San Francisco Museum of Modern Art as part of their How Wine Became Modern: Design + Wine 1976 to Now exhibition. It ran until Sunday, April 17th, 2011.

    Blasted Church Vineyards, Hard Row to Hoe Winery, Megalomaniac Wines, Therapy Vineyard, Organized Crime Winery, Laughing Stock Vineyards were proudly displayed as part of the Wine Wall at the Museum.   

    The exhibition examined how architecture, design and media have contributed to the visual culture of wine. Developed in collaboration with the New York architecture studio Diller Scofidio + Renfro, the exhibition featured historical artifacts, architectural models, multimedia installations, newly commissioned artworks and even a “smell wall,” presenting wine as you’ve never seen it before.

  • Brandever wins again at the 2010 San Francisco International Wine Competition

    July 19, 2010

    Brandever has been awarded a significant Double Gold Medal Award for our new Backyard Vineyards label design, as well as a Gold Medal for the new Blasted Church wine label series. Two exceptional wins for our clients!  
  • Brandever wins 4 Gold Awards at the 2010 Los Angeles Int'l Wine Packaging Competition

    June 14, 2010, by Los Angeles International Wine Competition

    We are genuinely thrilled to learn that four of our wine label designs have won top honors at the 2010 LA International Wine Competition for Wine Packaging.

    The winners are;

    Innovative Design - Gold Medal - Laughing Stock Vineyards
    Art Illustration - Gold Medal - Back Yard Vineyards
    Art Illustration - Gold Medal - Blasted Church Vineyards
    Series - Silver Medal - Blasted Church Vineyards
    Typography & Color - Gold Medal - Word of Mouth

  • Putting Brand BC on a Wine Bottle

    The Globe and Mail, February 16, 2010, by Beppi Crosariol

    The Globe and Mail's Beppi Crosariol examines why BC Winemakers are embracing a "cheekier" approach.
  • Hard Row featured on Cornucopia 3000 Radio

    Cornucopia 3000, December 16, 2009

  • Putting a Label on the Un-Nameable

    Wine Access Magazine, February 14, 2009, by Mark Laba

    (...) Brandever (...) the marketing consultants behind some of the most irreverent, whimsical, and downright funny winery personalities this side of the Napa Valley.


  • Wine Label of the Month

    Wino Magazine, November 18, 2008, by Editor

    For a winemaker, after years of strategy and sweat, it takes a certain level of bravery to make the decision to completely rebrand yourself. One winery had just such chutzpah. Hard Row to Hoe Vineyards, formerly Balsamroot Vineyards (Lake Chelan), brought new life to the label by introducing colorful local history in sepia tones. The new brand is a giant pun. It can refer to the hard work that goes into vineyard work, but more than that, it sums up the story depicted on the label.

    The legend begins with Edgemont Lodge, a Lake Chelan brothel operating back in the 1930s, whose customers worked at the Howe Sound Mine across the lake. According to lore, an enterprising Manson resident ran a rowboat taxi service to get the miners across the lake to their ladies. A hard row to hoe. The label depicts the miners beginning their journey across the lake at dusk while the ladies of the evening wait in anticipation. Below, you see the return trip at dawn, the brothel closed for business. The label says it all.


    Visit the Wino Magazine blog site .

  • Fruits of their Labour

    More Magazine, October 1, 2008, by Margaret Webb

    "[...] the marketing strategy was a hit, and both Hadley-Beauregard's career and the winery's sales took off."
  • Design Portfolio

    Applied Arts, September 7, 2008, by Jane Giffen

    Jane Giffen reviews Brandever's Portfolio in Applied Arts - Canada's premier design magazine. 
  • Jealous Fruits - the appealing new approach to marketing

    Grower's Journal, August 31, 2008, by Devon Brooks

    Devon Brooks explains how to get other fruits to make a (grumpy) case for selling Canadian cherries.
  • Niagara Confidential

    Vines Magazine, August 2, 2008, by Linda Bramble

    There's a vibrant wine scene beyond Niagara-on-the-Lake. Linda Bramble points out some new discoveries.
  • Fruit-envy has real appeal for new cherry brand

    Business in Vancouver, July 15, 2008, by Glen Korstrom

    Business in Vancouver's Glen Korstrom explores our latest brand creation, jealous Fruits.
  • Laughing Stock branding featured on Global TV

    Global TV, May 9, 2008

    Laughing Stock vineyards was showcased on Global TV this month. Visit the uTube site.

  • Brandever wins Gold and Silver Medals in Ontario

    2008 Ontario Wine Awards, April 28, 2008

    We are thrilled to have learned that two of our recent designs have won top honours for Wine Label Design at the 2008 Ontario Wine Awards. Congratulations to both Megalomaniac Wines and to the Organized Crime Winery for their combined wins!
  • Do Vintages Matter?

    Western Living, March 10, 2008, by Sid Cross

    (...) we have the wonderful wines of the Okanagan's Blasted Church, whose playful labels and consistent product have developed brand loyalty in a remarkably short period of time. The winery eschews the overemphasis of vintage in favour of an approach that uses technology to create a reliable product, year in and out.
  • Spit Decisions

    Vines, February 28, 2008, by Judith Lane

    A pair of California wineries came to the table in innovative ways. (...) The result? Whatchamacallit Chardonnay and Whatchamacallit Cabernet Sauvignon (labels by Brandever's Bernie Hadley-Beauregard) are currently on Earls' and Joeys' wine list and selling well.  
  • Marketing whiz's wine labels stick with the consumer

    Vancouver Sun, January 9, 2008, by Michael Kane

    Who do you call if you want to sell French wine in the U.S. when such Gaul-galling expressions as "Freedom Fries" and "Cheese-Eating Surrender Monkeys" are still fresh in the minds of American consumers? (...) Increasingly, the answer is Brandever Strategy, Bernie Hadley-Beauregard's innovative Vancouver marketing and design shop best known for such Okanagan success stories as Blasted Church, Dirty Laundry and Laughing Stock.


  • The straight goods on Organized Crime Wine

    Toronto Life, January 8, 2008, by David Lawrason

    Wine columnist David Lawrason gives us the straight goods on what he thinks of Organized Crime wines.
  • Crime Plays

    Vines Magazine, January 3, 2008, by Christopher Waters

    "A quirky historical footnote about rival Mennonite congregations (...) is the inspiration behind the newly launched Organized Crime Winery".
  • Laughing Stock Vineyards seeks Portfolio investors

    The Vancouver Sun, December 26, 2007, by Michael Kane

    This year's corporate customer targets included Telus, Ballard, QLT, Royal Bank and CIBC -- all companies whose stock prices are quoted on the Portfolio bottle thanks to the novel label designed by Bernie Hadley-Beauregard of Vancouver's Brandever Strategy.
  • The Name Game

    Tidings Magazine, December 23, 2007, by Tony Aspler

    Flying winemakers, move over! There's a new wine celebrity in town: the flying image maker (...)
  • Organized Crime exposed in Niagara

    St Catharines Standard, December 9, 2007, by Christopher Waters

    Hadley-Beauregard, (...) came across a quirky historical footnote about rival Mennonite congregations in Jordan who quarreled over the acquisition of a pipe organ at the Jordan Historical Museum of the Twenty. The religious rivalry was so heated that the organ was stolen by members of the opposing (more conservative) church and tossed down an embankment to the Twenty Mile Creek.
  • Sounds like Canada Interview

    CBC Radio One - Sounds Like Canada, November 29, 2007, by Sheilagh Rogers

    Bernie meets Sheilagh Rogers on CBC Radio One and discusses Brandever's recent awards in San Francisco and in London England.

    In order to view elements of this site, you need to activate JavaScript and have Adobe Flash Player installed on your computer.

    You can download the latest Flash Player for free from Adobe's website.

  • Interview with a Megalomaniac

    Global TV, November 29, 2007, by Niagara Express

    Global TV's Niagara Express interviews John Howard about the remarkable success of his new brand.
  • Bring on the Therapy - Therapy Vineyards!

    The Georgia Straight, November 29, 2007, by Jurgen Gothe

    The name's good, for starters–Therapy. "Can you join us for a beer?" "Sorry, I'm in Therapy, only allowing myself wine now."

    Like it. Who else but marketing expert Bernie Hadley-Beauregard could be blamed for it? This is another of his wild and award-winning corporate IDs for a B.C. winery. Like Blasted Church, Dirty Laundry, Lotusland, and others before it, Therapy made waves with its nomenclature, packaging, and presentation before the wine got into anyone's glass.

    Accolades for the label design continue to pour in, and BHB has moved on to the next project. There's something very standout-ish about his designs and names and labels, and so say all–consumers and art judges. And surely it all translates into bold, black bottom lines at the end of the season.

  • Gold + Silver Awards for Brandever in London

    London International Awards, November 12, 2007

    The London International Awards has awarded Brandever a prestigious Gold Award for our Megalomaniac Wines package design, and a Silver Award for our design of LeVin Antioxidant Wine Therapy. A wonderful honour for our firm.

    The Awards Ceremony was held on November 12th 2007 in London, England.

  • A creative addition to any wine rack

    Niagara Interiors, October 30, 2007, by Tania Fera-VanGent

    "[...] Consumers are open to new and exciting ways to brand wine ... in fact, they demand it"
  • Insider drinking

    The Globe and Mail, October 28, 2007, by Beppi Crosariol

    At Laughing Stock, David and Cynthia Enns put a literal spin on investment-grade wines.
  • Shape of bottles to come

    The Globe and Mail, October 27, 2007, by Beppi Crosariol

    "One of the more interesting new bottles I've seen comes from Niagara and was conjured up by Vancouver's Brandever Strategy Inc. The wine is called Megalomaniac Eccentric Savignin from a new winery called John Howard Cellars of Distinction (that's right, Savignin, not Sauvignon) ..."
  • The Okanagan Uncorked

    Westworld Magazine, October 1, 2007, by Kerry Banks

    (...) wineries such as Blasted Church, Dirty Laundry and Therapy, have gotten major sales boosts by hiring Vancouver Marketing whiz Bernie Hadley-Beauregard to create distinctive artworks for their bottles (...)
  • John Howard's Megalomaniac wines

    Canadian Grapes to Wine, September 29, 2007, by Dave Gamble

    When John Howard declared "Freedom at 55" and sold his interest in Vineland Estates in 2004, one could not help but feel his departure from the Niagara wine industry was premature.
  • Le sorcier de l'Okanagan

    Commerce, August 1, 2007, by Francis Plourde

    Pour travaille avec le président de Brandever Strategy, il faut avoir l'esprit ouvert. À l'opposé de l'approche traditionelle et minimaliste des vignobles concurrents, ce consultant choisit une approche audacieuse.
  • Vintage Humour

    CBC Newsworld, July 23, 2007

    John Howard was interviewed at his vineyard by CBC Newsworld. The subject? His newly launched Megalomaniac brand.
  • Care for a glass of Coldhearted icewine?

    St Catharines Standard, July 13, 2007, by Monique Beech

    "I think when you sit down at the table and look at a bottle of wine, the first thing you should do is smile," Howard said. "You shouldn't cringe because you can't figure out what varietal it is, where it comes from. It shouldn't be a personal inquisition."
  • What better time to celebrate Canadian wines

    July 11, 2007, by Christopher Waters

    Howard's cheeky Megalomanic Wines sport amusing and stylish labels by British Columbia's Brandever Strategy Inc....
  • An SOB of a pinot

    Globe and Mail, July 11, 2007, by Beppi Crosariol

    "[This] may just mark a turning point in the evolution of Niagara's hyperconservative wine industry.  The implicit message: We're finally mature and confident enough not to take ourselves so seriously."
  • It's all about me

    Vine Magazine, Ontario, July 5, 2007, by Christopher Waters

    Together [Bernie Hadley-Beauregard and John Howard] hatched the audacious label concept that is bound to raise eyebrows.

    "This might sound like megalomania, but now when people tell me that something won't work or something is a bad idea, I know that it's the right thing to do," says Howard.

  • Brandever wins Best of Show at San Francisco!

    San Francisco International Wine Competition, July 2, 2007, by San Francisco International Wine Competition

    Our design for Megalomaniac Wine has been awarded Best of Show for label design at North America's largest and most prestigious wine competition. Our wins included:

    Double Gold Medal Award - Label Design (Single) - Megalomaniac 2006 Narcissist Riesling

    Double Gold Medal Award + Best of Show - Label Design (Series) - Megalomaniac Wines

    Gold Medal Award - Label Design (Single) - Blasted Church Revered Series 2005 Merlot

    Bronze Medal Award - Label Design (Single) - Poplar Grove 2004 The Legacy 


  • Packaging Design Rules in Retail

    Applied Arts Magazine, June 6, 2007, by Benita Aalto

    Brandever shares some hard truths about Focus Groups, and their impact on creativity and breakthrough design.
  • Label Designer Pushes the Boundaries

    Edmonton Journal, June 1, 2007, by Tim Pawsey

    "... you'll remember it, and recall is everything."
  • AWC Vienna 2007 selects a Brandever design as one of world's finest labels, April 10, 2007

    The AWC Vienna International Wine Challenge has selected a Brandever design as one of 25 finalists in the 2007 Europe's Best Wine Label competition.

    The Blasted Church Chardonnay label was selected amongst 4,260 entries from around the world in the first round of competition.

    The next stage of the challenge will see the 25 contenders get reduced to a group of 10 finalists. Soon thereafter, the competition will open up to a worldwide electronic voting competition.

    Stay tuned!


  • Valentine's Day

    Vancouver Courier, February 2, 2007, by Tim Pawsey

    Our own vote for one of the sexiest wines to serve your Valentine goes to Salt Spring Vineyards for its luscious Blackberry port style wine.
  • Wine in artful packages

    Boulevard Magazine, January 16, 2007, by Sylvia Weinstock

    Since Brandever attached catchy names and eye-grabbing labels to each company their sales have skyrocketed.
  • The best wines you can't buy - except in BC

    Globe and Mail, December 9, 2006, by Beppi Crosariol

    There's simply too little of the best stuff to go around and too many knowledgeable B.C. wine aficionados who know where and when to scoop it up (hint: at the winery doors as it's released). Many of the topranked wines are sold almost entirely through winery boutiques or direct to restaurants, with just a trickle — if that — allocated to a few stores in such cities as Vancouver, Victoria and Calgary.
  • Bottling a best-seller? It's what's outside that counts

    Financial Post Business Magazine, December 5, 2006, by Kerry Banks

    "I love creating a design that causes a commotion at the dinner table"
  • Dirty Laundry Vineyard has new Alberta owners

    Canadian Grapes to Wine, December 1, 2006

    Bernie designed a logo depicting a steam iron sending up voluptuous curls of steam, and the rest was history.
  • Defining labels

    Vancouver Magazine, December 1, 2006, by Christina Burridge

    Who do winemakers call when their fortunes droop and their bottles need a facelift? Brand wizard Bernie Hadley-Beauregard, that's who.
  • Wit as a way of business

    Step Inside Design Magazine, November 1, 2006, by Nancy Bernard

    While every design firm uses wit sometimes, Brandever in Vancouver, B.C., has built its entire practice on creating distinctive brands through wit.
  • Beyond taste

    Marketing Magazine, October 30, 2006, by Eve Lazarus

    (...) wacky brands and funky labels are the new calling card of the wine industry in Canada. No one knows this better than Bernie Hadley-Beauregard, whose Vancouver-based marketing consultancy, Brandever Strategy, has notched up about 25 new wine names, starting with Blasted Church in 2002. Since then, Brandever has helped create fun wine brands like Laughing Stock, Lotusland, and Dirty Laundry.

  • Dusty castles give way to naked bodies

    The Globe and Mail, October 7, 2006, by Beppi Crosariol

    France may hold the edge in crafting the world's finest wines, but when it comes to selling the stuff, stodgy Bordeaux and Burgundy might learn a few things from Summerland, B.C.
    The bucolic town in the heart of the Okanagan Valley is home to Dirty Laundry Vineyard, the latest in a string of Cinderella stories epitomizing the rise of the B.C. wine industry and the region's budding reputation for cutting-edge marketing.
  • Great Winery Names

    CHBC Television, October 1, 2006

    Comprehensive TV news coverage of the Okanagan Valley's most fascinatingly named wineries.
  • How quirky names sell wines

    Deep Cove Crier, October 1, 2006, by John Schreiner

    Some of the most memorable winery names and labels have been designed by a Vancouver marketer, Bernie Hadley-Beauregard.
  • Wine Atlas of Canada - Dirty Laundry Vineyard

    Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony Aspler

    The renamed Scherzinger Vineyards is a concept of Vancouver marketing wizard Bernie Hadley-Beauregard, who has already recast Prpich Hills as Blasted Church Vineyards and A'Very Fine Winery as Lotusland. The winery's name refers to a Chinese laundry in Lower Summerland (...) [that] fronted for a bordello in the early 1900's (...)
  • Wine Atlas of Canada - Blasted Church Vineyards

    Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony Aspler

    (...) Blasted Church is a media-savvy winery with a wry sense of humour and great marketing flair. Its colourful cartoon-like labels (...) devised by Vancouver designer Bernie Hadley-Beauregard and executed by Toronto Illustrator Monika Melnychuk - tell the story behind the winery's name.(...)
  • Wine Atlas of Canada - Lotusland Vineyards

    Wine Atlas of Canada, Random House of Canada, October 1, 2006, by Tony Aspler

    A radical makeover in 2003 by designer Bernie Hadley-Beauregard, who masterminded the image for Blasted Church, has changed the winery formerly known as A'Very Fine Winery.(...) The imaginative labels feature photos of places and people, including prominent Canadians who live in Vancouver, such as former prime minister Kim Campbell, snowboard gold medalist Ross Rebagliatti, and architect Arthur Erickson.
  • A brew by any other name, September 18, 2006, by Rene Alexander

    "We wake up every day trying not to live up to our name," Cynthia Enns says (of her Laughing Stock label). "We have a huge following in the investment industry. We’re being used in corporate gifting programs and client appreciation events. Everyone has invested in stocks or mutual funds, so the theme resonates with everybody."
  • Catchy name pays dividend in sales

    Edmonton Journal, September 4, 2006, by Geoff Kirbyson

    Hadley-Beauregard said his motto for smaller players is "safe is dangerous and dangerous is safe" when rebranding a company or product.
  • Blasting away bottle snobbery

    MacLean's Magazine, August 28, 2006, by Amy Rosen

    Wine labels are having their moment, and among those who create them, Bernie Hadley-Beauregard, head of Brandever Strategy of Vancouver, has been labelled the best. At June's San Francisco International Wine Competition, Brandever took seven of the eight highest awards for wine label designs, and unprecedented landslide in the label category of the 25-year-old competition.
  • Bardot suffers identity crisis

    Vancouver Courier, August 16, 2006, by Tim Pawsey

    ...Brandever Strategy Inc. has a knack for convincing people to do crazy things with their company identities -- and gaining them instant noteriety.
  • Vancouver by Design Goes Drinking

    CBC Radio - Vancouver by Design, August 4, 2006, by JJ Lee

    In order to view elements of this site, you need to activate JavaScript and have Adobe Flash Player installed on your computer.

    You can download the latest Flash Player for free from Adobe's website.

  • Small Vancouver firm wins big with innovative wine labels

    Vancouver Sun, July 19, 2006, by Fiona Anderson

    When Blasted Church was launched, everyone in the industry thought the wine couldn't sell for a premium price with cartoons on the label, Hadley-Beauregard said.
        "Meanwhile, it's turned out to be to the contrary," he said. "It's been one of the more successful brands in the [Okanagan] valley and selling at a super-premium and they just can't produce enough of it."


  • Laughing brokers and therapy for the damned

    Where: Dining Guide 2006, June 1, 2006, by Tim Pawsey

    ... the pecking order could be changing as nature takes a back seat for a while. Blasted Church cartoon labels [...] immortalize the dynamite-assisted relocation of a local church. [...] Just down the road, former investment brokers David and Cynthia Enns trade tongue-in-cheek on their past at Laughing Stock Vineyards.
  • The origin of the Dirty Laundry name

    CBC Radio - Sounds like Canada, May 5, 2006, by John Schreiner

    Author John Schreiner airs some Dirty Laundry on CBC Radio

    In order to view elements of this site, you need to activate JavaScript and have Adobe Flash Player installed on your computer.

    You can download the latest Flash Player for free from Adobe's website.

  • Therapie avec moderation

    Etapes Magazine (France), May 1, 2006, by Caroline Bouige

    Quel directeur marketing ne souhaiterait pas que l'image de sa marque s'adapte en fonction de personnalites de chaque client?
  • Naramata matures as wine destination

    The Vancouver Courier, April 26, 2006, by Tim Pawsey

    One thing we appreciate about the [Naramata] bench is its collection of strong-willed characters, which results in a wide array of styles and ideas that propels what must surely be the province's most determined of small regions. Part of that drive comes from Bernie Hadley Beauregard (of Blasted Church, Laughing Stock, Therapy, Dirty-off the bench-Laundry fame and who knows what else?), who happily feeds the bunch with all the irreverence and upbeat creativity they can handle.
  • Quintessential Experiences: Blasted Church Midnight Service

    Northwest Palate, March 1, 2006, by John Schreiner

    ... after the 150 who attended in 2004 spread the word, the winery had to cut off ticket sales (at $70 each, including a bus ride to and from Penticton). Ultimately 350 tested the capacity of the candle-lit wine cellar.
        Marketing guru Bernie Hadley-Beauregard, who came up with the winery's name, also thought up Midnight Service.
  • Name gamer blasts wines out of obscurity

    Georgia Straight, February 23, 2006, by Jurgen Gothe

    Renaming, repositioning, taking a product (preferably a wine or winery) out of obscurity and into the spotlight -- that's Hadley-Beauregard's stock-in-trade.  So.. dynamited churches, ink-blot illustrations, ticker-tape graphics, and steaming stacks of linen.  Now we're talking.  And people are talking, big time.
  • City Food, January 26, 2006, by Rhonda Marie May

    This just seems to be more proof that marketing guru, Bernie Hadley-Beauregard (who designed the label concept for Therapy and other local BC wineries such as Blasted Church and Hester’s Creek) sometimes seems to be pogo-ing right over the top with his whacky marketing concepts but may actually be just ahead of the curve.
  • 2005 a good year for wine

    Vancouver Courier -, December 25, 2005, by Tim Pawsey

    B.C.'s efforts great and small continue to grow. Who couldn't be delighted by the success of Laughing Stock Vineyards, which sold out its initial "public offering" of Bordeaux styled Portfolio in weeks?
  • Sounds like Canada - Laughing Stock Wine Review

    CBC Radio, December 1, 2005, by Jurgen Gothe and Konrad Ejbich

    In order to view elements of this site, you need to activate JavaScript and have Adobe Flash Player installed on your computer.

    You can download the latest Flash Player for free from Adobe's website.

  • New name and label combine with great wine

    British Columbia Wine Trails, December 1, 2005, by Danni Greene

    With a little of Bernie Hadley-Beauregard's marketing magic and a trip back in time to the late 1800's, historical Summerland's hidden past was dug up and Scherzinger Vineyards found it's new identity. (...) Cher and Ron Watkins were inspired by his "entrepreneurial" story and Scherzinger was reborn and re-branded into Dirty Laundry Vineyard.
  • Stylish labels creating an advantage

    Okanagan Sunday, October 12, 2005, by Julianna Hayes

    Ah, the power of superior marketing. We are all loathe to admit the profound influence it has on our buying habits. But Scherzinger's story is a pretty strong argument to the contrary. As is Blasted Church's, which, under the name Prpich Winery, couldn't give their wines away.
        What the playful new label does is draw people in to finally try them. After all, does it matter how good your products are if nobody bothers to taste and buy them? (...) Now way are you going to succeed in this cutthroat arena without some sort of edge.
  • Summerland vineyard has a vintage history / Like going out with triplets

    Vancouver Sun, September 28, 2005, by Jenn Moss

    So what's the secret to Dirty Laundry's success? Like anything, it's part quality product and part marketing savvy. Ron Watkins is the first to admit that the vineyard's name change was largely motivated by a need to "get people to pick our wine off the shelf."
  • Wine lover decides to mix pleasure with business

    Globe and Mail, September 6, 2005, by Andrew Willis

    The Portfolio name isn't the only hook for the financial crowd. Laughing Stock's label resembles a ticker tape read-out on a Bay Street screen. And the winery ran an email campaign urging potential customers to buy by "private placement" a case of its "initial public offering."
  • Laughing Stock Vineyards: The Wine is No Laughing Matter, September 4, 2005, by John Schreiner

    “Even before the formal September 10 launch of its wines, Laughing Stock Vineyards has become an instant cult winery, with most of its initial 800 cases already pre-sold. The buzz around this new Naramata Bench winery is widespread. (…)Some university commerce department should do a case study of this winery. Many other new wineries could benefit by learning what it takes to launch as a top-flight producer straight out of the gate.”
  • Wineries discover the fruits of branding

    Globe and Mail, July 15, 2005, by Mary Lynn Young

    And these strategies are working. "All the signs are good," says international wine consultant David Scholefeild, who is based in Vancouver. "Our share of the wine dollars is growing faster than our volume share. And this is critically important because is we have small production that is always going to be relatively expensive, the wineries need to be competing at the premium end of the market."
  • Scherzinger Vineyard to adopt a new winery name

    B.C. Wine Trails, June 6, 2005, by J.P.

    "We never thought we'd have something so daring," said Cher. Beyond the bordello reference , Cher noted that the name also refers to gossip. "And that often spices up a meal, don't you think?"
  • Therapy Label Poll/Okanagan Update

    CityFood, June 1, 2005

    Bernie Hadley-Beauregard, the marketing man behind the label launch of Blasted Church is back from New Zealand where he was developing the brand for a major winery. Now he's turned his attentions to the home crop of wineries who are also anxious to jump on the goofy name band wagon.
  • Grape Expectations

    The Okanagan Sunday, January 27, 2005, by Juliana Hayes

    Naramata Bench Wineries barrel tasting event at Whistler Cornucopia declared "Most-Clever Marketing Scheme in 2004"
  • Free-range and grass-fed: These cows are over the moon

    Globe and Mail, January 14, 2005, by Alexandra Gill

    Launched three months ago, the label "certainly has piqued interest," says Goerz, whose direct-order meat (...) will be available across Canada next month.
        The phone has been ringing off the hook all week, he says.
  • Nutrient density is just too sensible

    Vancouver Sun, January 12, 2005, by Mia Stainsby

    Take the Nomad Cows. The company works on the principle of bio-dynamics, with as little human interference in the raising of their Black Angus cattle and there are no questions of mad cow (get it? Nomad Cows?) disease in the stock.
  • The Church Lady

    CGA Magazine, January 1, 2005, by John Schreiner

    An intrepid CGA and her husband are the force behind the rise of Blasted Church Vineyards in BC's lush Okanagan Valley.
  • Treat Yourself

    Georgia Straight, December 23, 2004, by Craig Takeuchi

    Rather than buy a big T-bone, try a small perfect New York cut from a cow that has ranged freely and lived on grass all its life.  A local company, the inventively named Nomad Cows, currently sells a Have You Herd trial pack.
  • B.C.-made gifts for the foodie in your life

    Vancouver Courier, December 19, 2004, by Tim Pawsey

    We're still chuckling at the latest from the ever fertile mind of Bernie Hadley-Beauregard (of Blasted Church and Lotusland fame): a brand new line of honeys.  "Worker Bee" is busy "flying" all over the place.
  • Talus Considered, and Little King Honoured

    Georgia Straight, December 2, 2004, by Jurgen Gothe

    Many talented and creative people were involved in the production, including wine-label and packaging genius Bernie Hadley-Beauregard.
  • Wineries getting them over a barrel

    The Okanagan Sunday, November 21, 2004, by Julianna Hayes

    “The barrel-tasting concept was the brainchild of Bernie Hadley-Beauregard, a marketing whiz who is behind the clever branding of such wineries as Blasted Church and Lotusland Vineyards. (…) You can bet the Naramata Bench wineries made the only notable lasting impression on patrons that night. And many will seek out the wines from these producers because of it.”
  • Feast of tastes at Cornucopia

    Vancouver Courier, November 17, 2004, by Tim Pawsey

    "We had planned to bring just one barrel between us for auction," said Ian Sutherland of elusive Poplar Grove.  "But somehow it got out of control." (We sensed the midas touch of Blasted Church and Lotusland Maverick marketer Bernie Hadley-Beauregard hard at work.)
  • Okanagan Wine Festival - Segment on Blasted Church

    Global News, October 7, 2004

    Blasted Church featured as part of a 4-part investigation on the Okanagan Wine Festival on Global TV.
  • Same Wine, New Labels

    BCBusiness, October 2, 2004

    On the 2002 Merlot [Hadley-Beauregard] plastered the bottle with 21 black and white portraits of more or less prominent British Columbians (everyone from Vicki Gabereau to Ross Rebagliati), creating a geometric collage that also serves as a pre-meal parlour game.
  • Roller Coaster Ride of Blasted Church Vineyards

    Deep Cove Crier, September 1, 2004, by John Schreiner

    For their new name, they hired a hot-shot Vancouver marketer named Bernie Hadley-Beauregard.  He canvassed about 400 possible names before settling, brilliantly, on Blasted Church.  His clever caricature labels propelled the wines off the shelf.
  • The Wineries of British Columbia

    The Wineries of British Columbia, Whitecap Books 2004, May 19, 2004, by John Schreiner

    ”No Okanagan winery ever got as much lift from a label change as Blasted Church when, under new owners, it re-launched in the summer of 2002 with brilliantly whimsical art on its wine bottles.”
  • Naramatans Establish Collective Bench Mark

    Georgia Straight, April 29, 2004, by Jurgen Gothe

    That'd be Bernie, back at the B.C. booze biz again. Bernie Hadley-Beauregard, the branding and marketing whiz who put the fun on the labels of Blasted Church, who revived a flagging winery by renaming it Lotusland, and who's done all sorts of other clever thins with bottles and labels and corks.
  • What we were, and will be, drinking

    Vancouver Magazine, April 1, 2004, by Christina Burridge

    And we're getting good at marketing.  You might not have bought a Pinot Noir from the Fraser Valley's A'Very Fine Winery (owned by the Avery family) but maybe you will now that it's called Lotusland...
  • Blasted Church 2002 Cabernet Sauvignon

    Vancouver Courier, March 14, 2004, by Tim Pawsey

    Could that be Jean Chrétien on the label? Whatever. The newest from B.C.'s cheekiest winery sports more than just a clever facade.
  • Report from the Okanagan

    CityFood, March 1, 2004, by Rhys Pender & Heidi Noble

    Should we blame the success of Blasted Church for this new crop of mischievous winery names?
  • How new friends in high places saved a B.C. winery

    The National Post, February 7, 2004, by John T.D. Keyes

    "The marketer was smart. (...) In the end (...) about 80% of the [Lotusland] winery's 2004 production is spoken for by restaurants and specialty wine stores - and the bank won't be locking the doors at Lotusland after all."
  • Chronique Gastronomie

    February 5, 2004, by Radio Canada

    Interview avec Caroline Gascon de Radio Canada

    In order to view elements of this site, you need to activate JavaScript and have Adobe Flash Player installed on your computer.

    You can download the latest Flash Player for free from Adobe's website.

  • Market-savvy minds make names for wines

    Georgia Straight, January 15, 2004, by Jurgen Gothe

    The packaging, the branding, the name -- all of it the brainchild of the man who put Blasted Church on the map with his creative touches, Vancouver's Bernie Hadley-Beauregard, who loves nothing more than a good marketing challenge.
  • Blasted Church Postcard

    NUVO, January 1, 2004, by Jurgen Gothe

    ... the dozen Blasted Church labels deserve the attention.  How can you resist the name?  It's rooted in local history, referring to the ingenuity of a few brave pioneers who successfully moved an old wooden church some 16 miles in 1929.
  • Nice nose, spicy label

    Western Living, November 1, 2003

    If it's a trend, we like it.  Hip, but in a folksy, unassuming way that stresses sense of place.  In 2002 and '03 these labels have the advantage of being launched with two of the best vintages the Okanagan will ever see.
  • What would you name this winery?

    CHBC Television, October 1, 2003

    A TV news report on the christening of Blasted Church Winery 
  • The Christening Mission

    BCBusiness, October 1, 2003, by John T.D. Keyes

    He was chatting idly with the elderly custodian about the local history. This and that and "Oh, there's the dynamite church." ... Bernie's ears went up.
  • Wine & Spirits jewels in the crown

    Style at Home, September 1, 2003, by Konrad Ejbich

    Eye-catching labels drawn by Toronto-based artist Monika Melynchuk tell the story of a 100-year old wooden church that was dynamited to loosen nails prior to being dismantled and moved to Okanagan Falls, B.C.
  • Favourites Resurface From Blasted Church

    Georgia Straight, August 7, 2003, by Jurgen Gothe

    Those bold graphics, those terrific cartoony characters on the bright wraparound labels, the topsy-turvey typography -- it all made the wine stand out on the shelf.
  • Art of the label

    Wine Tidings, August 1, 2003

    "Art and Wine has intermingled for centuries. Wine labels once bland, are now a unique place to showcase artists. Here are a few of our favourites: Chateau Mouton Rothschild, (...) Bonny Doon Vineyard, (...) Blasted Church Vineyards (...)"
  • Wine scribes face up to winery

    Vancouver Courier, May 21, 2003, by Tim Pawsey

    One sure way to get the media's attention is to put them right on the bottle.  Obviously the light went on - again - at Blasted Church.
  • Label Art, May 1, 2003

    "Some of the most eye-catching, memorable, meaningful and fun wine labels we've seen in a while come from Blasted Church winery in the Okanagan Falls region of British Columbia. Canadian artist Monika Melnychuk and designer Bernie Hadley-Beauregard can take credit for these fantastic labels that tell the story of a church that was dismantled with four sticks of dynamite in 1929 so that it could be moved to Okanagan Falls and rebuilt. The now 103-year-old wooden church still stands in its second home. Each of Blasted Church's wines (there are half a dozen) have a different label that tells a separate part of the story. We applaud the good people at Blasted Church for their sense of humour, pride of place and nod to history. Well done!"


  • Blasted Church winery bursts out of the chute

    Georgia Straight, November 21, 2002, by Jurgen Gothe

    These stickers leap out at you from all the rest -- they want to jump off the shelves. They say (all Alice in Wonderland-like), "Drink me!" Bet you can't buy just one; they're characterized by graphics of grinning character; big bold colours; topsy-turvey typography; not a faux château anywhere; not a quasi-Deutscher name in sight.
  • Report on the Okanagan Valley

    St Helena Star (Napa, California), October 24, 2002, by Alan Goldfarb

    "(...) you’ve gotta get a warm and fuzzy feeling hearing names like Burrowing Owl, and Blasted Church or Nk’Mip (...)".
  • Radio Interview

    CKBD Radio, October 10, 2002, by Jurgen Gothe

    "Now I rarely prefer TV over radio, you know that, but today I wish I had a little wine-cam here to show you these labels: they are absolutely sensational. Most of our Okanagan wineries have fairly serious, let's try to look European style labels. These are a riot of big caricature graphics, bold colour, topsy turvy type and they simply make you want to pop that cork fast as you can and splash some in a glass."
  • Great name, great label, October 1, 2002

    "(…) a spotlight name, and hey, its more trendy than Viognier. (…) It has a ring to it, one that brings in the crowds."
  • Wacky label an unforgettable hook

    Vancouver Sun, September 30, 2002, by Maurice Bridge

    "Try to ignore this: Blasted Church. Can't do it. What church? Why blasted? Blasted how? A wine? You're kidding. Nope. It's a wine alright, six different ones actually, and a very clever marketing campaign. It aims to build a reputation for a very small, little known Okanagan winery, and so far, it's right on target."