Putting Brand BC on a Wine Bottle
The Globe and Mail's Beppi Crosariol examines why BC Winemakers are embracing a "cheekier" approach.Beppi CrosariolView Video - MOV -
The Globe and Mail, February 16, 2010
Hard Row featured on Cornucopia 3000 Radio
Cornucopia 3000, December 16, 2009View Video - MOV -
Putting a Label on the Un-Nameable
(...) Brandever (...) the marketing consultants behind some of the most irreverent, whimsical, and downright funny winery personalities this side of the Napa Valley.
Mark LabaDownload Article - PDF - 3.81MB
Wine Access Magazine, February 14, 2009
Wine Label of the Month
For a winemaker, after years of strategy and sweat, it takes a certain level of bravery to make the decision to completely rebrand yourself. One winery had just such chutzpah. Hard Row to Hoe Vineyards, formerly Balsamroot Vineyards (Lake Chelan), brought new life to the label by introducing colorful local history in sepia tones. The new brand is a giant pun. It can refer to the hard work that goes into vineyard work, but more than that, it sums up the story depicted on the label.
The legend begins with Edgemont Lodge, a Lake Chelan brothel operating back in the 1930s, whose customers worked at the Howe Sound Mine across the lake. According to lore, an enterprising Manson resident ran a rowboat taxi service to get the miners across the lake to their ladies. A hard row to hoe. The label depicts the miners beginning their journey across the lake at dusk while the ladies of the evening wait in anticipation. Below, you see the return trip at dawn, the brothel closed for business. The label says it all.
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Editor
Wino Magazine, November 18, 2008Fruits of their Labour
"[...] the marketing strategy was a hit, and both Hadley-Beauregard's career and the winery's sales took off."Margaret WebbDownload Article - PDF - 10.3MB
More Magazine, October 1, 2008
Design Portfolio
Jane Giffen reviews Brandever's Portfolio in Applied Arts - Canada's premier design magazine.Jane GiffenDownload Article - PDF - 437.02KB
Applied Arts, September 7, 2008
Jealous Fruits - the appealing new approach to marketing
Devon Brooks explains how to get other fruits to make a (grumpy) case for selling Canadian cherries.Devon BrooksDownload Article - PDF - 4.33MB
Grower's Journal, August 31, 2008
Niagara Confidential
There's a vibrant wine scene beyond Niagara-on-the-Lake. Linda Bramble points out some new discoveries.
Linda BrambleDownload Article - PDF - 1000.46KB
Vines Magazine, August 2, 2008
Fruit-envy has real appeal for new cherry brand
Business in Vancouver's Glen Korstrom explores our latest brand creation, jealous Fruits.Glen KorstromDownload Article - PDF - 4.66MB
Business in Vancouver, July 15, 2008
Laughing Stock branding featured on Global TV
Laughing Stock vineyards was showcased on Global TV this month. Visit the uTube site.
http://www.youtube.com/watch?v=8jfl_pn6Ab8
Global TV, May 9, 2008View Video - MOV -
