• Putting Brand BC on a Wine Bottle

    The Globe and Mail's Beppi Crosariol examines why BC Winemakers are embracing a "cheekier" approach.
    Beppi Crosariol
    The Globe and Mail, February 16, 2010
    View Video - MOV -

  • Hard Row featured on Cornucopia 3000 Radio

    Cornucopia 3000, December 16, 2009
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  • Putting a Label on the Un-Nameable

    (...) Brandever (...) the marketing consultants behind some of the most irreverent, whimsical, and downright funny winery personalities this side of the Napa Valley.

     

    Mark Laba
    Wine Access Magazine, February 14, 2009
    Download Article - PDF - 3.81MB

  • Wine Label of the Month

    For a winemaker, after years of strategy and sweat, it takes a certain level of bravery to make the decision to completely rebrand yourself. One winery had just such chutzpah. Hard Row to Hoe Vineyards, formerly Balsamroot Vineyards (Lake Chelan), brought new life to the label by introducing colorful local history in sepia tones. The new brand is a giant pun. It can refer to the hard work that goes into vineyard work, but more than that, it sums up the story depicted on the label.

    The legend begins with Edgemont Lodge, a Lake Chelan brothel operating back in the 1930s, whose customers worked at the Howe Sound Mine across the lake. According to lore, an enterprising Manson resident ran a rowboat taxi service to get the miners across the lake to their ladies. A hard row to hoe. The label depicts the miners beginning their journey across the lake at dusk while the ladies of the evening wait in anticipation. Below, you see the return trip at dawn, the brothel closed for business. The label says it all.

     

    Visit the Wino Magazine blog site .

    Editor
    Wino Magazine, November 18, 2008

  • Fruits of their Labour

    "[...] the marketing strategy was a hit, and both Hadley-Beauregard's career and the winery's sales took off."
    Margaret Webb
    More Magazine, October 1, 2008
    Download Article - PDF - 10.3MB

  • Design Portfolio

    Jane Giffen reviews Brandever's Portfolio in Applied Arts - Canada's premier design magazine. 
    Jane Giffen
    Applied Arts, September 7, 2008
    Download Article - PDF - 437.02KB

  • Jealous Fruits - the appealing new approach to marketing

    Devon Brooks explains how to get other fruits to make a (grumpy) case for selling Canadian cherries.
    Devon Brooks
    Grower's Journal, August 31, 2008
    Download Article - PDF - 4.33MB

  • Niagara Confidential

    There's a vibrant wine scene beyond Niagara-on-the-Lake. Linda Bramble points out some new discoveries.
    Linda Bramble
    Vines Magazine, August 2, 2008
    Download Article - PDF - 1000.46KB

  • Fruit-envy has real appeal for new cherry brand

    Business in Vancouver's Glen Korstrom explores our latest brand creation, jealous Fruits.
    Glen Korstrom
    Business in Vancouver, July 15, 2008
    Download Article - PDF - 4.66MB

  • Laughing Stock branding featured on Global TV

    Laughing Stock vineyards was showcased on Global TV this month. Visit the uTube site.

    http://www.youtube.com/watch?v=8jfl_pn6Ab8

    Global TV, May 9, 2008
    View Video - MOV -
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