Press for Therapy Vineyards


  • Putting a Label on the Un-Nameable

    (...) Brandever (...) the marketing consultants behind some of the most irreverent, whimsical, and downright funny winery personalities this side of the Napa Valley.

     

    Mark Laba
    Wine Access Magazine, February 14, 2009
    Download Article - PDF - 3.81MB

  • Fruits of their Labour

    "[...] the marketing strategy was a hit, and both Hadley-Beauregard's career and the winery's sales took off."
    Margaret Webb
    More Magazine, October 1, 2008
    Download Article - PDF - 10.3MB

  • Bring on the Therapy - Therapy Vineyards!

    The name's good, for starters–Therapy. "Can you join us for a beer?" "Sorry, I'm in Therapy, only allowing myself wine now."

    Like it. Who else but marketing expert Bernie Hadley-Beauregard could be blamed for it? This is another of his wild and award-winning corporate IDs for a B.C. winery. Like Blasted Church, Dirty Laundry, Lotusland, and others before it, Therapy made waves with its nomenclature, packaging, and presentation before the wine got into anyone's glass.

    Accolades for the label design continue to pour in, and BHB has moved on to the next project. There's something very standout-ish about his designs and names and labels, and so say all–consumers and art judges. And surely it all translates into bold, black bottom lines at the end of the season.

    Jurgen Gothe
    The Georgia Straight, November 29, 2007
    Download Article - PDF - 331.53KB

  • The Okanagan Uncorked

    (...) wineries such as Blasted Church, Dirty Laundry and Therapy, have gotten major sales boosts by hiring Vancouver Marketing whiz Bernie Hadley-Beauregard to create distinctive artworks for their bottles (...)
    Kerry Banks
    Westworld Magazine, October 1, 2007
    Download Article - PDF - 1.48MB

  • Wine in artful packages

    Since Brandever attached catchy names and eye-grabbing labels to each company their sales have skyrocketed.
    Sylvia Weinstock
    Boulevard Magazine, January 16, 2007
    Download Article - PDF - 946.98KB

  • Bottling a best-seller? It's what's outside that counts

    "I love creating a design that causes a commotion at the dinner table"
    Kerry Banks
    Financial Post Business Magazine, December 5, 2006
    Download Article - PDF - 203.06KB

  • Laughing brokers and therapy for the damned

    ... the pecking order could be changing as nature takes a back seat for a while. Blasted Church cartoon labels [...] immortalize the dynamite-assisted relocation of a local church. [...] Just down the road, former investment brokers David and Cynthia Enns trade tongue-in-cheek on their past at Laughing Stock Vineyards.
    Tim Pawsey
    Where: Dining Guide 2006, June 1, 2006
    Download Article - PDF - 145.36KB

  • Therapie avec moderation

    Quel directeur marketing ne souhaiterait pas que l'image de sa marque s'adapte en fonction de personnalites de chaque client?
    Caroline Bouige
    Etapes Magazine (France), May 1, 2006
    Download Article - PDF - 199.01KB

  • Naramata matures as wine destination

    One thing we appreciate about the [Naramata] bench is its collection of strong-willed characters, which results in a wide array of styles and ideas that propels what must surely be the province's most determined of small regions. Part of that drive comes from Bernie Hadley Beauregard (of Blasted Church, Laughing Stock, Therapy, Dirty-off the bench-Laundry fame and who knows what else?), who happily feeds the bunch with all the irreverence and upbeat creativity they can handle.
    Tim Pawsey
    The Vancouver Courier, April 26, 2006
    Download Article - PDF - 1.25MB

  • Name gamer blasts wines out of obscurity

    Renaming, repositioning, taking a product (preferably a wine or winery) out of obscurity and into the spotlight -- that's Hadley-Beauregard's stock-in-trade.  So.. dynamited churches, ink-blot illustrations, ticker-tape graphics, and steaming stacks of linen.  Now we're talking.  And people are talking, big time.
    Jurgen Gothe
    Georgia Straight, February 23, 2006
    Download Article - PDF - 558.74KB
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