Marketing whiz's wine labels stick with the consumer
Who do you call if you want to sell French wine in the U.S. when such Gaul-galling expressions as "Freedom Fries" and "Cheese-Eating Surrender Monkeys" are still fresh in the minds of American consumers? (...) Increasingly, the answer is Brandever Strategy, Bernie Hadley-Beauregard's innovative Vancouver marketing and design shop best known for such Okanagan success stories as Blasted Church, Dirty Laundry and Laughing Stock.
Michael KaneDownload Article - PDF - 588.16KB
Vancouver Sun, January 9, 2008
The Okanagan Uncorked
(...) wineries such as Blasted Church, Dirty Laundry and Therapy, have gotten major sales boosts by hiring Vancouver Marketing whiz Bernie Hadley-Beauregard to create distinctive artworks for their bottles (...)Kerry BanksDownload Article - PDF - 1.48MB
Westworld Magazine, October 1, 2007
Packaging Design Rules in Retail
Brandever shares some hard truths about Focus Groups, and their impact on creativity and breakthrough design.Benita AaltoDownload Article - PDF - 2.17MB
Applied Arts Magazine, June 6, 2007
Press for Foxtrot Vineyards
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